This public procurement record has 1 release in its history.

Award

01 Jul 2026 at 13:41

Summary of the contracting process

The procurement process, titled "Media Buying Services for National Highways," was managed by National Highways Limited, a central government public authority based in Birmingham, United Kingdom. This tender falls under the services industry category, specifically targeting advertising services, and was processed through a selective method as an award under a framework. The award stage is complete, with the contracting process dated 1st July 2026, and the contract is set to commence on 14th July 2026 and conclude on 13th June 2027. The procurement aimed to support marketing campaigns that align with the government's economic growth mission.

This tender provides potential opportunities for businesses specialising in media buying services, especially those with a capacity to support large-scale, strategic communications campaigns for public sector entities. Companies similar in scale to Wavemaker Limited, the awarded supplier, which are well-versed in managing substantial marketing budgets within the public sector domain, would be well-suited to compete. The framework arrangement implies that the procurement was designed to leverage existing partnerships, potentially allowing for future collaboration opportunities within National Highways' strategic initiatives.

How relevant is this notice?

Notice Title

Media Buying Services for National Highways

Notice Description

The Marketing and Events Team manages "paid-for" marketing campaigns that aim to assist NH in delivering the Communications Strategy, as well as meeting the Government's "Kickstarting Economic Growth" mission. The Strategic Communications team (which includes Campaigns and Insight and Evaluation) shares the same responsibility but focusing on our owned and earned campaigns. All our campaigns are a key tool in helping the company meet several KPIs.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c175
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/061819-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,400,000 £1M-£10M
Contracts Value
Not specified

Notice Dates

Publication Date
1 Jul 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Jun 20261 months ago
Contract Period
13 Jul 2026 - 13 Jun 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
NATIONAL HIGHWAYS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6GA
Post Town
Birmingham
Country
England

Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified

Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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