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Media Buying Services for National Highways

National Highways

This public procurement record has 2 releases in its history.

Award

30 Jul 2026 at 16:13

UK7 - Contract Details Notice
Award

01 Jul 2026 at 14:41

UK6 - Contract Award Notice
Summary of the contracting process

National Highways Limited procured media buying services to support its communications strategy and paid-for marketing campaigns. The work is intended to help National Highways meet the Government’s “Kickstarting Economic Growth” mission and contribute to the company’s key performance indicators. It sits alongside owned and earned campaigns managed by the Strategic Communications team, including Campaigns, Insight and Evaluation. The requirement is a public-sector advertising and media service, classified under CPV 79341000. The procurement covered one lot and the work is for National Highways’ communications and marketing activity. The buying organisation is National Highways Limited, a public authority based in Birmingham. The selected supplier, Wavemaker Limited, is based in London.

This procurement is complete and has been awarded through a selective process under a framework agreement, without reopening competition. Wavemaker Limited was awarded the single lot on 2 June 2026. The award value is £1,400,000 excluding VAT and £1,680,000 including VAT. The award standstill period ended on 10 July 2026. The contract was signed on 14 July 2026 and runs from 15 July 2026 to 13 June 2027, with the award record showing a contract period beginning on 14 July 2026. The contract is active. The procurement was above the relevant threshold. The published information identifies media buying services as the requirement but does not set out an award scoring basis or supplier eligibility requirements.

This award indicates established demand from National Highways for a substantial, organisation-wide media buying capability supporting paid-for campaigns linked to communications strategy and economic-growth objectives. Businesses competing for comparable work would need to demonstrate strong media planning and buying expertise, the ability to support public-sector marketing campaigns, and a clear understanding of how campaign activity contributes to measurable organisational objectives. Capability across campaign delivery, audience insight and evaluation would be relevant because these functions sit within the wider Strategic Communications environment. A credible competitor would also need the operational capacity to manage a single, sizeable requirement for a national infrastructure organisation and to work effectively alongside teams responsible for owned and earned communications.

How relevant is this notice?

Notice Information

Notice Title

Media Buying Services for National Highways

Notice Description

The Marketing and Events Team manages "paid-for" marketing campaigns that aim to assist NH in delivering the Communications Strategy, as well as meeting the Government's "Kickstarting Economic Growth" mission. The Strategic Communications team (which includes Campaigns and Insight and Evaluation) shares the same responsibility but focusing on our owned and earned campaigns. All our campaigns are a key tool in helping the company meet several KPIs.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c175
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072352-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,400,000 £1M-£10M
Contracts Value
£1,680,000 £1M-£10M

Notice Dates

Publication Date
30 Jul 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
2 Jun 20263 months ago
Contract Period
15 Jul 2026 - 13 Jun 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
National Highways
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B4 6GA
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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