This public procurement record has 1 release in its history.

Award

10 Jul 2026 at 14:52

Summary of the contracting process

The procurement process led by HR Connect t/a Kent County Council pertains to the provision of "Digital Advertising & Paid Media Services." This project falls under the advertising and marketing services industry category, focusing on the setup and management of Google Adword campaigns across the United Kingdom. The procurement was managed through a limited method, specifically an award procedure without prior publication of a call for competition. The contract was signed on 1st July 2026 and entered an active phase shortly thereafter. The total contract value amounts to £37,600, and the process applied the MEAT (Most Economically Advantageous Tender) principles for evaluation. The procurement status is marked as complete, and the award was ultimately given to Footprint Digital.

This tender creates significant opportunities for businesses specialising in digital marketing, particularly those with strengths in campaign strategy, geography-specific targeting, and cross-channel ad methodologies. The procurement criteria emphasise quality in aspects like geographic coverage, innovation in channel mix, and effective measurement and reporting strategies. Small to medium-sized enterprises (SMEs) with substantial expertise in digital campaigns and a strong track record in social value sustainability would find this opportunity well-suited to their capabilities and growth ambitions. Businesses competing for similar tenders could benefit from the transparent use of criteria like sector credibility and internal upskilling commitment.

How relevant is this notice?

Notice Title

Digital Advertising & Paid Media Services

Notice Description

To provide services to support the setup and management of Google Adword campaigns

Lot Information

Lot 1

To provide services to support the setup and management of Google Adword campaigns

Procurement Information

Quotes invited from two suppliers with MEAT principles applied

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06c8d4
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/065297-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£37,600 Under £100K

Notice Dates

Publication Date
10 Jul 20265 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
30 Jun 20262 weeks ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
HR CONNECT T/A KENT COUNTY COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
WEST MALLING
Postcode
ME19 4YT
Post Town
Rochester
Country
England

Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ4 Kent
Small Region (ITL 3)
TLJ46 West Kent
Delivery Location
Not specified

Local Authority
Tonbridge and Malling
Electoral Ward
Kings Hill
Westminster Constituency
Maidstone and Malling

Supplier Information

Number of Suppliers
1
Supplier Name

FOOTPRINT DIGITAL

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-h6vhtk-06c8d4-2026-07-10T15:52:04+01:00",
    "date": "2026-07-10T15:52:04+01:00",
    "ocid": "ocds-h6vhtk-06c8d4",
    "description": "GO Reference: GO-2026710-PRO-37357779",
    "initiationType": "tender",
    "tender": {
        "id": "CSG003641",
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        },
        "title": "Digital Advertising & Paid Media Services",
        "status": "complete",
        "classification": {
            "scheme": "CPV",
            "id": "79340000",
            "description": "Advertising and marketing services"
        },
        "mainProcurementCategory": "services",
        "description": "To provide services to support the setup and management of Google Adword campaigns",
        "lots": [
            {
                "id": "1",
                "description": "To provide services to support the setup and management of Google Adword campaigns",
                "awardCriteria": {
                    "criteria": [
                        {
                            "name": "Understanding of requirement & campaign strategy",
                            "type": "quality",
                            "description": "20"
                        },
                        {
                            "name": "Geographic coverage of all target regions within budget",
                            "type": "quality",
                            "description": "25"
                        },
                        {
                            "name": "Channel mix & methodology (Search, Bing, LinkedIn / Demand Gen)",
                            "type": "quality",
                            "description": "15"
                        },
                        {
                            "name": "Reporting, measurement & account management",
                            "type": "quality",
                            "description": "15"
                        },
                        {
                            "name": "Knowledge transfer / handback & internal upskilling",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Social value & sustainability",
                            "type": "quality",
                            "description": "10"
                        },
                        {
                            "name": "Relevant experience & sector credibility",
                            "type": "quality",
                            "description": "5"
                        },
                        {
                            "type": "price",
                            "description": "0"
                        }
                    ]
                },
                "hasOptions": false,
                "status": "cancelled"
            }
        ],
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UK"
                    }
                ],
                "deliveryLocation": {
                    "description": "UNITED KINGDOM"
                },
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "limited",
        "procurementMethodDetails": "Award procedure without prior publication of a call for competition",
        "procurementMethodRationaleClassifications": [
            {
                "id": "D_CONTRACT_AWARDED_DESIGN_CONTEST",
                "scheme": "TED_PT_AWARD_CONTRACT_WITHOUT_CALL",
                "description": "Service contract to be awarded to the winner or one of winners under the rules of a design contest"
            }
        ],
        "procurementMethodRationale": "Quotes invited from two suppliers with MEAT principles applied"
    },
    "awards": [
        {
            "id": "065297-2026-CSG003641-1",
            "relatedLots": [
                "1"
            ],
            "title": "Digital Advertising & Paid Media Services",
            "status": "active",
            "suppliers": [
                {
                    "id": "GB-FTS-184569",
                    "name": "Footprint Digital"
                }
            ]
        }
    ],
    "parties": [
        {
            "id": "GB-FTS-179794",
            "name": "HR Connect t/a Kent County Council",
            "identifier": {
                "legalName": "HR Connect t/a Kent County Council"
            },
            "address": {
                "streetAddress": "1 Abbey Wood Road, Kings Hill, West Malling Kent ME19 4YT",
                "locality": "West Malling",
                "region": "UK",
                "postalCode": "ME19 4YT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "name": "Elliot Masters",
                "telephone": "+44 162294257",
                "email": "elliot.masters@hrconnect.org.uk"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "https://commercialservicesgroup.com/",
                "classifications": [
                    {
                        "id": "REGIONAL_AUTHORITY",
                        "scheme": "TED_CA_TYPE",
                        "description": "Regional or local authority"
                    },
                    {
                        "id": "01",
                        "scheme": "COFOG",
                        "description": "General public services"
                    }
                ]
            }
        },
        {
            "id": "GB-FTS-184569",
            "name": "Footprint Digital",
            "identifier": {
                "legalName": "Footprint Digital",
                "id": "07686793"
            },
            "address": {
                "streetAddress": "1-3 Head Street,",
                "locality": "Colchester",
                "region": "UK",
                "postalCode": "CO1 1NX",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1206899517",
                "email": "enquiries@footprintdigital.co.uk"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "url": "https://www.footprintdigital.co.uk/",
                "scale": "sme"
            }
        },
        {
            "id": "GB-FTS-184570",
            "name": "Commercial Services",
            "identifier": {
                "legalName": "Commercial Services"
            },
            "address": {
                "streetAddress": "1 Abbey Wood Road, Kings Hill, West Malling Kent ME19 4YT",
                "locality": "West Malling",
                "postalCode": "ME19 4YT",
                "countryName": "United Kingdom"
            },
            "contactPoint": {
                "telephone": "+44 1622942517",
                "email": "elliot.masters@hrconnect.org.uk"
            },
            "roles": [
                "reviewBody",
                "mediationBody",
                "reviewContactPoint"
            ]
        }
    ],
    "buyer": {
        "id": "GB-FTS-179794",
        "name": "HR Connect t/a Kent County Council"
    },
    "contracts": [
        {
            "id": "065297-2026-CSG003641-1",
            "awardID": "065297-2026-CSG003641-1",
            "title": "Digital Advertising & Paid Media Services",
            "status": "active",
            "value": {
                "amount": 37600,
                "currency": "GBP"
            },
            "dateSigned": "2026-07-01T00:00:00+01:00"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "1",
                "measure": "bids",
                "relatedLot": "1",
                "value": 2
            }
        ]
    },
    "language": "en"
}