This public procurement record has 2 releases in its history.

Award

15 Jul 2026 at 14:36

Award

15 Jul 2026 at 11:51

Summary of the contracting process

The Driver and Vehicle Standards Agency (DVSA), a central government public authority in the United Kingdom, has completed a selective procurement process for "Media Strategy, Planning and Buying Services". The procurement falls under the services category, specifically advertising and marketing services. The contract, awarded under the framework, is situated in the UK with the service encompassing various marketing campaigns such as the "Ready to Pass?" Campaign and other digital and data initiatives. The award, announced on 15th July 2026, was granted to Wavemaker Limited T/A WPP 650, with the contract beginning on 18th June 2026, and set to run until 12th June 2028 with an optional 12-month extension available.

This tender presents substantial opportunities for businesses in the advertising and marketing sector, specifically those capable of crafting and executing comprehensive media strategies and planning. Large organisations, especially those experienced in handling government contracts and capable of delivering high-impact marketing solutions, would find this contract particularly beneficial. The robust nature of the services required provides significant potential for growth in brand reputation and partnership with central government bodies. The procurement under a selective method suggests a well-defined competitive landscape where businesses with a strong track record and established frameworks will likely thrive.

How relevant is this notice?

Notice Title

Media Strategy, Planning and Buying Services

Notice Description

Media planning and buying services to support marketing campaigns across DVSA, including the Ready to Pass? Campaign, DE recruitment, Digital and Data, and campaigns supporting other services.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06cbe7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/066884-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£810,000 £500K-£1M
Contracts Value
£810,000 £500K-£1M

Notice Dates

Publication Date
15 Jul 2026Today
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
14 Jun 20261 months ago
Contract Period
17 Jun 2026 - 12 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
DRIVER AND VEHICLE STANDARDS AGENCY
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS5 0DA
Post Town
Bristol
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK51 Bristol, City of
Delivery Location
Not specified

Local Authority
Bristol, City of
Electoral Ward
Lawrence Hill
Westminster Constituency
Bristol East

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED T/A WPP 650

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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