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Media Buying

NHS Blood and Transplant

This public procurement record has 4 releases in its history.

ContractAmendment

04 Sep 2026 at 15:18

UK10 - Contract Change Notice
ContractAmendment

04 Sep 2026 at 15:06

UK10 - Contract Change Notice
Award

29 Jul 2026 at 15:00

UK7 - Contract Details Notice
Award

29 Jul 2026 at 14:49

UK6 - Contract Award Notice
Summary of the contracting process

NHS Blood and Transplant procured media buying services to support its advertising and marketing activity. The requirement covers the planning and purchase of media, with media performance data and analysis included as an agreed performance measure. The procurement is for services rather than goods or works, and the classification used is advertising and marketing services (CPV 79340000). NHS Blood and Transplant is the buying organisation, based in Bristol. The requirement was arranged as a single lot and awarded to WPP plc, a large media and communications group. The work is therefore relevant to agencies and media buying businesses able to manage public-sector campaigns and provide regular, evidenced analysis of media performance across the activity delivered.

This procurement has been completed and awarded through a selective route under a framework agreement, without a competitive call-off. The award was made to WPP plc on 1 April 2026, with an awarded value of £1,800,000 excluding VAT (£2,160,000 including VAT). The contract was signed on 20 May 2026 and runs from 20 May to 30 September 2026; the award record gives an operational start date of 8 August 2026. The contract is active. Two proposed amendments, both dated 7 September 2026, would increase the value to £2,424,000 excluding VAT (£2,908,800 including VAT) for 14 to 30 September 2026, to maintain continuity while a replacement contract starts. The supplier, scope and term would remain unchanged.

This award demonstrates demand from NHS Blood and Transplant for a substantial, time-limited media buying service delivered through a framework route. A credible competitor would need the capability to plan and purchase media for a public-sector organisation, coordinate activity across relevant channels, and provide reliable media performance data and analysis at least monthly. The successful supplier is a large organisation, indicating that the requirement can suit businesses with significant operational capacity, established media buying infrastructure and the ability to maintain continuity during a transition between contracts. Experience of managing advertising and marketing services, producing measurable performance reporting, and operating within framework-based public procurement would strengthen a future competitor’s position for this buyer’s requirement.

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Notice Information

Notice Title

Media Buying

Notice Description

Provision of Media Buying Services

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d6ac
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083998-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK10 - Contract Change Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£1,800,000 £1M-£10M
Contracts Value
£1,800,000 £1M-£10M

Notice Dates

Publication Date
4 Sep 20261 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Apr 20266 months ago
Contract Period
20 May 2026 - 30 Sep 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS Blood and Transplant
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS34 7QH
Postcode Area
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified
Local Authority
South Gloucestershire
Electoral Ward
Filton
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

WPP plc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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