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Media Strategy and Planning

NHS Blood and Transplant

This public procurement record has 2 releases in its history.

Award

30 Jul 2026 at 16:21

UK7 - Contract Details Notice
Award

30 Jul 2026 at 15:48

UK6 - Contract Award Notice
Summary of the contracting process

NHS Blood and Transplant procured media strategy and planning services to support its communications and marketing activity. The requirement covers advertising and marketing services, including the development of media strategy and the planning of media activity (CPV 79340000). NHS Blood and Transplant is the buying organisation and is based in Bristol. The procurement was arranged as one service requirement for the organisation, rather than separate goods, works or service packages. This opportunity is relevant to media agencies, communications consultancies and marketing businesses with experience of turning organisational objectives into planned media activity, advising on channel use and supporting public-sector communications. It may also suit larger agencies able to provide strategic planning alongside ongoing campaign and capability support.

The procurement has been completed and awarded through a selective procedure under a framework agreement; competition was not used for this call-off. The single lot was awarded to OMD GROUP LIMITED on 10 April 2026. The contract was signed on 22 July 2026 and runs from 11 August 2026 to 31 March 2029, with an option to extend for one year to 31 March 2030. Its value is £2,125,000 excluding VAT and £2,550,000 including VAT. The contract is active. The award was above the applicable threshold. The stated award basis is the framework route, and the procurement records one planned performance commitment: at least 10 bespoke upskilling webinars and/or events per year.

This award shows a substantial, sustained requirement for media strategy and planning within NHS Blood and Transplant. A credible competitor for similar work would need to combine strategic media advice with practical planning and delivery of advertising and marketing activity. The successful supplier profile indicates that the buyer is prepared to appoint an established, large-scale media agency for a public-sector account of significant complexity. Relevant capability includes translating organisational communications objectives into media plans, coordinating campaigns across suitable channels, and providing a structured service rather than isolated creative output. The contract also includes a requirement for regular bespoke upskilling sessions, so suppliers should be able to provide webinars or events that build the client’s internal knowledge and capability, with the capacity to deliver these routinely.

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Notice Information

Notice Title

Media Strategy and Planning

Notice Description

Provision of Media Strategy and Planning Services

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06d7f7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/072361-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£2,125,000 £1M-£10M
Contracts Value
£2,125,000 £1M-£10M

Notice Dates

Publication Date
30 Jul 20262 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
10 Apr 20266 months ago
Contract Period
11 Aug 2026 - 31 Mar 2029 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS Blood and Transplant
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BRISTOL
Postcode
BS34 7QH
Postcode Area
Bristol
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK5 West of England
Small Region (ITL 3)
TLK52 Bath & North East Somerset and South Gloucestershire
Delivery Location
Not specified
Local Authority
South Gloucestershire
Electoral Ward
Filton
Westminster Constituency
Filton and Bradley Stoke

Supplier Information

Number of Suppliers
1
Supplier Name

OMD GROUP LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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