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BTA2228 - Future Trends Insights

British Tourist Authority

This public procurement record has 1 release in its history.

Tender

05 Aug 2026 at 14:34

UK4 - Tender Notice
Summary of the contracting process

The British Tourist Authority, trading as VisitBritain and VisitEngland, is procuring an ongoing subscription service for future trends insights. The service will help the national tourism organisations understand current and potential visitors to Britain, anticipate changes in consumer attitudes and behaviour, and support forward-looking insight and decision-making. It is intended to complement existing access to economic and tourism forecasts, flight capacity, flight bookings, accommodation searches, destination perceptions, visitor experiences and official tourism statistics. The requirement is for social research and related insight services, delivered for activity across the United Kingdom. It suits providers of subscription-based research, forecasting or intelligence services that can provide continuous access to wider consumer and future-trends information.

The procurement has reached tender: the buyer invited offers through a below-threshold open competition. Suppliers may submit electronic tenders through the Atamis eSourcing portal. Questions were due by 21 August 2026 at 17:00, and tender responses were due by 28 August 2026 at 12:00. There is one lot, with an estimated value of £120,000 excluding VAT (£144,000 including VAT). The initial contract period is 6 December 2026 to 5 December 2027, with an option to extend by two further one-year periods, allowing the contract to run until 5 December 2029. Tenders are evaluated on technical quality at 65%, price at 25% and social value at 10%.

This opportunity suits research, intelligence, forecasting and subscription-service providers with established capability in future trends and changing consumer behaviour. Strong candidates will be able to give VisitBritain and VisitEngland continuous access to credible, forward-looking insight that complements tourism, economic, travel and official statistics. Relevant experience may include monitoring audiences and potential visitors, identifying emerging attitudes and behaviours, and presenting information that supports strategic decisions about Britain as a tourism destination. The technical quality weighting makes the substance, reliability and usability of the insight particularly important. The lot is identified as suitable for small and medium-sized enterprises and voluntary, community and social enterprises, so smaller specialist providers and mission-led organisations may compete alongside larger research businesses.

How relevant is this notice?

Notice Information

Notice Title

BTA2228 - Future Trends Insights

Notice Description

VisitBritain is the national tourist board for Britain, with a role of boosting Britain's appeal as a tourism destination, improving its ranking in the eyes of international leisure and business travellers and growing the value of the tourism economy by working in partnership with the industry and delivering inspirational marketing campaigns, driving visits and spend across the nations and regions of Britain. VisitBritain, in conjunction with VisitEngland (whose remit is primarily marketing England to domestic audiences and for improving England's tourism product), and which together comprise the British Tourist Authority, are procuring an ongoing subscription for future trends insights. We have an ongoing requirement to (a) understand our audiences - present and future/potential visitors to Britain and (b) ensure that our insights and our decision making are forward-looking. Forward-looking insights are critical to VisitBritain, especially at times of great flux in consumer attitudes and behaviours. Amongst our research and insights subscriptions and trackers we have ongoing access to a range of forecasts and forward-looking data, including economic and tourism forecasts, flight capacity, flight bookings and accommodation searches. We also collect data on perceptions of Britain as a destination, visitor experiences, and work closely with the Office for National Statistics on official tourism statistics. To complete this picture, we require continuous access to wider insights on the changing consumer landscape and future trends through a subscription service

Lot Information

Lot 1

Renewal: Initial 1-year contract with the option to extend for a further 2 x 1-year periods

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06dc88
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074248-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Aug 20262 months ago
Submission Deadline
28 Aug 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Dec 2026 - 5 Dec 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Tourist Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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