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BTA2228 - Future Trends Insights

BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND

This public procurement record has 1 release in its history.

Tender

05 Aug 2026 at 13:34

UK4 - Tender Notice
Summary of the contracting process

The British Tourist Authority, trading as VisitBritain/VisitEngland, has initiated a tender process titled "BTA2228 - Future Trends Insights". This procurement falls under the social research services industry category, with delivery expected throughout the United Kingdom. The process is currently at the tender stage, with key deadlines being 21st August 2026 for the enquiry period and 28th August 2026 for the tender submission. The contract is set to commence on 6th December 2026, running initially for one year with potential extensions. The procurement is conducted via an open competition, seeking insights to enhance Britain's tourism appeal. The total contract value is estimated at £120,000 with an allowance for a gross amount up to £144,000.

This tender presents a significant growth opportunity for businesses specialising in social research services, particularly those with expertise in consumer insights and trend analysis. Small and medium-sized enterprises (SMEs) and voluntary, community, and social enterprises (VCSEs) are encouraged to participate, as the tender is suitable for such entities. With award criteria focused on technical quality, social value, and price, businesses that excel in providing innovative, forward-looking insights into consumer behaviours and tourism trends will be well positioned to compete. The opportunity to collaborate with a central government authority and influence the strategic direction of Britain's tourism efforts promises substantial potential for business expansion and influence in the sector.

How relevant is this notice?

Notice Information

Notice Title

BTA2228 - Future Trends Insights

Notice Description

VisitBritain is the national tourist board for Britain, with a role of boosting Britain's appeal as a tourism destination, improving its ranking in the eyes of international leisure and business travellers and growing the value of the tourism economy by working in partnership with the industry and delivering inspirational marketing campaigns, driving visits and spend across the nations and regions of Britain. VisitBritain, in conjunction with VisitEngland (whose remit is primarily marketing England to domestic audiences and for improving England's tourism product), and which together comprise the British Tourist Authority, are procuring an ongoing subscription for future trends insights. We have an ongoing requirement to (a) understand our audiences - present and future/potential visitors to Britain and (b) ensure that our insights and our decision making are forward-looking. Forward-looking insights are critical to VisitBritain, especially at times of great flux in consumer attitudes and behaviours. Amongst our research and insights subscriptions and trackers we have ongoing access to a range of forecasts and forward-looking data, including economic and tourism forecasts, flight capacity, flight bookings and accommodation searches. We also collect data on perceptions of Britain as a destination, visitor experiences, and work closely with the Office for National Statistics on official tourism statistics. To complete this picture, we require continuous access to wider insights on the changing consumer landscape and future trends through a subscription service

Lot Information

Lot 1

Renewal: Initial 1-year contract with the option to extend for a further 2 x 1-year periods

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06dc88
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074248-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79315000 - Social research services

Notice Value(s)

Tender Value
£120,000 £100K-£500K
Lots Value
£120,000 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
5 Aug 2026Today
Submission Deadline
28 Aug 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
6 Dec 2026 - 5 Dec 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
BRITISH TOURIST AUTHORITY T/A VISITBRITAIN/VISITENGLAND
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Post Town
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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