This public procurement record has 1 release in its history.

Award

06 Aug 2026 at 10:08

Summary of the contracting process

The University of Exeter procured advertising and creative content services for Save the Flavors, a flagship cross-sector project for NCIT. The project aims to make the climate crisis more relevant to everyday life by showing its effects on natural ingredients, flavours and the communities connected with them. The appointed supplier is responsible for acting as the project’s key creative partner, producing content and managing third-party production of project products and social media content. The work is delivered for the University of Exeter in Exeter, with the requirement focused on campaign development, advertising, creative production and social media activity rather than general supplies or construction. This opportunity is therefore most relevant to agencies with experience delivering public-facing climate, sustainability or behaviour-change communications.

The procurement is complete and has been awarded through a below-threshold direct award without competition. One service lot was awarded to M&C Saatchi (UK) Limited. The award was made on 21 April 2026, and the contract runs from 22 April 2026 to 22 April 2027. Its value is £45,725 excluding VAT and £54,870 including VAT. The contract is active. Evaluation was not conducted through a competitive tender, because the University used a direct procurement route. The awarded requirement covers advertising services, including creative content and managed third-party production for products and social media content connected with Save the Flavors. The selected supplier is a large organisation, indicating a requirement of sufficient scale for an established agency or comparable delivery partner.

For suppliers that did not win this procurement, the award provides a clear indication of the University of Exeter’s demand for specialist campaign and advertising support around climate and sustainability themes. A credible competitor for a future requirement of this type would need to combine strategic creative development with the production of public-facing content, social media expertise and the ability to manage third-party production. Relevant experience should include translating a complex climate issue into accessible messages about everyday life, food, natural ingredients, flavours and affected communities. Agencies should also be able to operate as a lead creative partner across a cross-sector project, coordinate external production resources and deliver consistent campaign outputs for an institutional client. The requirement suits established communications agencies with the capacity to manage multiple creative and production activities.

How relevant is this notice?

Notice Title

UOEUE2768832026

Notice Description

The major workstream is Save the Flavors (STF) - the flagship project for NCIT (cross sector). STF is designed to increase the relevance of the climate crisis to people's everyday lives by highlighting the impact of climate change on natural ingredients, flavours, and the communities. The purchased services are from M&C Saatchi, the key partner on the project for creative content and managed third party production of the products and social media content.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06dd39
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/074516-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£45,725 Under £100K

Notice Dates

Publication Date
6 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Apr 20264 months ago
Contract Period
22 Apr 2026 - 22 Apr 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
University of Exeter
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EXETER
Postcode
EX4 4QH
Postcode Area
Exeter
Country
England

Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK4 Devon
Small Region (ITL 3)
TLK43 Devon CC
Delivery Location
Not specified

Local Authority
Exeter
Electoral Ward
Duryard and St James
Westminster Constituency
Exeter

Supplier Information

Number of Suppliers
1
Supplier Name

M&C Saatchi (UK) Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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