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Advertising on Cornwall Council Owned Highways & Public Realm Assets

Cornwall Council

This public procurement record has 1 release in its history.

Planning

10 Aug 2026 at 07:55

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Cornwall Council is exploring a concession for advertising on council-owned highways and public realm assets. The proposed service would cover advertising placed on a selected number of strategically located roundabouts and litter bins, with the aim of using these public assets for advertising activity. This is a commercial advertising and marketing services requirement, rather than the purchase of physical goods or construction works. Delivery is across Cornwall Council’s highways and public realm assets in the United Kingdom. The council is assessing the potential market and level of supplier interest before deciding how to take the requirement forward. The scope may therefore be relevant to advertising operators, media owners, outdoor advertising specialists and businesses with experience managing advertising on public or roadside assets.

This process is at the planning stage: Cornwall Council is conducting a soft market assessment, not inviting tenders. The council expects to use a concession arrangement for services, with one planned lot suitable for small and medium-sized enterprises. The anticipated contract period is from 1 April 2027 to 31 March 2032. The estimated value is £500,000 excluding VAT, or £600,000 including VAT. A soft market engagement milestone is scheduled for 28 August 2026, and the council’s expected date for a future notice is 16 November 2026. These are planning expectations rather than tender submission deadlines. Suppliers are being asked to help the council understand the potential level of market interest and likely provision for advertising on its assets.

The requirement is likely to suit businesses that can develop, sell, install, manage or maintain advertising on outdoor public assets, particularly roadside locations such as roundabouts and litter bins. Relevant experience may include outdoor advertising operations, media sales, advertising asset management, campaign delivery, site servicing and working safely around highways or other public realm infrastructure. Businesses with established relationships with advertisers and the operational capacity to manage a distributed portfolio of strategically located sites may be well placed to contribute. The planned lot is identified as suitable for small and medium-sized enterprises, so the market assessment may be relevant to specialist firms as well as larger operators. This stage gives interested suppliers an opportunity to prepare their capability information and consider how they could support a future concession.

How relevant is this notice?

Notice Information

Notice Title

Advertising on Cornwall Council Owned Highways & Public Realm Assets

Notice Description

Cornwall Council is conducting a soft market assessment to gain an understanding of the potential level of interest for the provision of advertising on highways and other public realm assets, primarily a select number of strategically located roundabouts and litter bins.

Planning Information

Soft Market Test Word document published on ProActis via the Supplying the South West portal

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06df9a
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/075509-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
10 Aug 20261 months ago
Submission Deadline
Not specified
Future Notice Date
16 Nov 20262 months to go
Award Date
Not specified
Contract Period
1 Apr 2027 - 31 Mar 2032 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cornwall Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
TRURO
Postcode
TR1 3AY
Postcode Area
Truro
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK3 Cornwall and Isles of Scilly
Small Region (ITL 3)
TLK30 Cornwall and Isles of Scilly
Delivery Location
Not specified
Local Authority
Cornwall
Electoral Ward
Truro Boscawen & Redannick
Westminster Constituency
Truro and Falmouth

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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