Notice Information
Notice Title
2026-821 Social for Campaign Media Buying
Notice Description
AHDB is seeking an experienced social media planning and buying agency to develop, deliver, implement and optimise paid social campaigns across its Beef & Lamb, Pork and Dairy sectors. Campaign activity will support and integrate with AHDB's broader always on marketing programme, ensuring a coordinated and impactful approach across campaign bursts and key periods. They will work alongside the current social media agency who develop the creative content for campaigns and manage paid advertising outside of campaign bursts. The successful agency will act as a partner to AHDB, working collaboratively to maximise the campaign performance, audience engagement and return on investment. The agency will bring proven expertise in delivering high-performing consumer food and drink campaigns, leveraging audience insight, data-driven planning and platform-specialist knowledge to achieve both awareness, reach and behavioural change objectives, while delivering measurable business outcomes. The successful agency should demonstrate: * Strong experience planning and buying large-scale paid social campaigns. * Experience within food or drink * Strong understanding of health-conscious and family audiences. * Expertise across Meta, TikTok, Pinterest and future social platforms. * A proven track record of delivering measurable improvements in campaign performance and return on investment * Excellent analytical capability, reporting and insight generation. This opportunity closes at NOON on the 16th September 2026. Please use link https://defra-family.force.com/s/Welcome to access this opportunity. Initial contract start date is 1st April 2027 Budget is approx.. PS6 million over 5 years (VAT inclusive), roughly PS1.2 million per annum, but this will vary on requirements by AHDB. Initial contract is for 2 years with 1+1+1 options to extend.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-h6vhtk-06dfaf
- Publication Source
- Find A Tender Service
- Latest Notice
- https://www.find-tender.service.gov.uk/Notice/075543-2026
- Current Stage
- Tender
- All Stages
- Tender
Procurement Classification
- Notice Type
- UK4 - Tender Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- SME
- Awardee Scale
- Not specified
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
Notice Value(s)
- Tender Value
- £5,000,000 £1M-£10M
- Lots Value
- £5,000,000 £1M-£10M
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 10 Aug 20262 days ago
- Submission Deadline
- 16 Sep 20262 months to go
- Future Notice Date
- Not specified
- Award Date
- Not specified
- Contract Period
- 31 Mar 2027 - 31 Mar 2029 2-3 years
- Recurrence
- Not specified
Notice Status
- Tender Status
- Active
- Lots Status
- Active
- Awards Status
- Not Specified
- Contracts Status
- Not Specified
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- AGRICULTURE AND HORTICULTURE DEVELOPMENT BOARD
- Contact Name
- Available with D3 Tenders Premium →
- Contact Email
- Available with D3 Tenders Premium →
- Contact Phone
- Available with D3 Tenders Premium →
Buyer Location
- Locality
- COVENTRY
- Postcode
- CV3 4SU
- Post Town
- Coventry
- Country
- England
-
- Major Region (ITL 1)
- TLG West Midlands (England)
- Basic Region (ITL 2)
- TLG1 Herefordshire, Worcestershire and Warwickshire
- Small Region (ITL 3)
- TLG13 Warwickshire CC
- Delivery Location
- Not specified
-
- Local Authority
- Warwick
- Electoral Ward
- Cubbington & Leek Wootton
- Westminster Constituency
- Kenilworth and Southam
Further Information
Notice Documents
-
https://www.find-tender.service.gov.uk/Notice/075543-2026
10th August 2026 - Tender notice on Find a Tender
Open Contracting Data Standard (OCDS)
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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