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BTA2201 - Social Media Monitoring & Scheduling Tool

British Tourist Authority t/a VisitBritain/VisitEngland

This public procurement record has 1 release in its history.

Award

10 Aug 2026 at 17:02

Award Notice
Summary of the contracting process

The British Tourist Authority, trading as VisitBritain/VisitEngland, procured a social media monitoring and scheduling tool for use across the UK. The requirement covers managing social media content output, scheduling posts, sourcing content, monitoring activity and producing reports. This is a business software and IT services requirement, falling within IT services including software development, internet and support. The buyer is a public tourism organisation based in Birmingham, and the service supports its social media operations rather than physical works or goods delivery. Relevant suppliers are those providing social media management platforms, publishing and scheduling tools, monitoring and listening functions, content-sourcing features, analytics and reporting, with the ability to support an organisation operating across the UK.

The procurement is complete and has been awarded through the Government Commercial Agency RM1557.14 G-Cloud 14 Framework Agreement. It used a limited award procedure without prior publication of a call for competition, rather than an open competition. The contract was awarded to Runtime Collective t/a Brandwatch on 23 July 2026 for £138,925.44, and the contract is active. One electronic bid was received. Price was the stated award criterion. The published process relates to one lot, which is marked cancelled, while the associated award and contract are recorded as active. The requirement was covered by the Government Procurement Agreement. No contract period is stated in the procurement outcome.

This outcome demonstrates established demand from VisitBritain/VisitEngland for an integrated social media intelligence and publishing capability, delivered through the G-Cloud 14 route. A credible future competitor would need a mature platform that can manage content workflows, schedule activity across social channels, monitor owned and wider online conversations, support content sourcing and turn activity into clear reports. The successful supplier was a large organisation, indicating that the buyer accepted a provider with the resources to support a public tourism body and its continuing communications activity. Suppliers should therefore be able to demonstrate reliable software delivery, implementation and support, robust monitoring and analytics, and the operational capacity to manage a substantial organisational account through a government framework.

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Notice Information

Notice Title

BTA2201 - Social Media Monitoring & Scheduling Tool

Notice Description

Management of social media content output, scheduling, sourcing monitoring, and reporting.<br/>Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14

Lot Information

Lot 1

Management of social media content output, scheduling, sourcing monitoring, and reporting.
Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14

Procurement Information

Awarded via Government Commercial Agency (GCA) RM1557.14 G-Cloud 14 Framework Agreement

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e0a2
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/075928-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

72 - IT services: consulting, software development, Internet and support

CPV Codes

72000000 - IT services: consulting, software development, Internet and support

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£138,925 £100K-£500K

Notice Dates

Publication Date
10 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
23 Jul 20261 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
British Tourist Authority t/a VisitBritain/VisitEngland
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B2 4AJ
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
Not specified
Local Authority
Birmingham
Electoral Ward
Ladywood
Westminster Constituency
Birmingham Ladywood

Supplier Information

Number of Suppliers
1
Supplier Name

Runtime Collective t/a Brandwatch

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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