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Manufacture, Installation and Removal of Lamp Post Advertising Banners

Cheltenham Borough Council

This public procurement record has 1 release in its history.

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13 Aug 2026 at 10:38

UK7 - Contract Details Notice
Summary of the contracting process

Cheltenham Borough Council procured services to manufacture, install and remove advertising banners fixed to lamp posts. The banners support organisations that have booked advertising space with the council. Delivery is in Cheltenham, using lamp posts covered by the council’s licence with Gloucestershire County Council. The current advertising estate comprises 166 available lamp posts, with a further 40 in two high-traffic areas subject to planning approval. This is a place-based advertising infrastructure service rather than general marketing or media buying: the supplier is responsible for producing the physical banners and managing their installation and removal. Businesses suited to this requirement include specialist banner manufacturers, outdoor advertising contractors and installation teams able to manage repeated work across a distributed set of lamp-post locations.

The procurement is complete and the contract was awarded to Bay Media Limited. It used a below-threshold procedure described as unknown, with one completed lot, and the award concerned advertising services. The contract was signed on 21 July 2026 and runs from 1 August 2026 to 31 July 2028, with a one-year extension option to 31 July 2029. The contract value is £125,400 excluding VAT, or £150,480 including VAT. Cheltenham Borough Council evaluated the requirement through this single-lot process and selected one supplier. The award is active and the contract is active. The arrangement therefore covers a defined two-year service period, with the council retaining an option to extend it for a further year.

This award shows that Cheltenham Borough Council buys a managed lamp-post banner service covering the full physical lifecycle of outdoor advertising campaigns. A credible competitor for a future requirement would need demonstrable experience and competence in manufacturing advertising banners, installing them safely on lamp posts, removing them after campaigns, and coordinating work across many locations. Operational capacity matters because the service supports a substantial advertising estate and may expand into additional high-traffic areas. Suppliers should also be able to work within the council’s local authority arrangements and account for planning considerations affecting banner locations. The selected supplier is an SME, indicating that a specialist smaller business can satisfy this type of public-sector requirement. Relevant capability is practical delivery of recurring outdoor banner campaigns, not simply advertising sales or creative services.

How relevant is this notice?

Notice Information

Notice Title

Manufacture, Installation and Removal of Lamp Post Advertising Banners

Notice Description

Cheltenham Borough Council (the Authority) is looking to appoint an experienced and competent Supplier to manufacture, install and remove advertising banners on lamp posts for organisations that have booked advertising space with the Authority. The Authority are able to erect banners on lamp posts by virtue of a license with Gloucestershire County Council. There are currently 166 lamp posts available for advertising campaigns, with pending planning approval for an additional 40 lamp posts in 2 high traffic areas leading into Cheltenham. The Contract will be for a period of 2 years, with the option to extend for a further year. The anticipated value for this below threshold contract is PS153,000 (inclusive of VAT) including the contract extension.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e351
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/077098-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Below threshold - unknown
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£125,400 £100K-£500K

Notice Dates

Publication Date
13 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
21 Jul 20261 months ago
Contract Period
1 Aug 2026 - 31 Jul 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Cheltenham Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
CHELTENHAM
Postcode
GL50 9SA
Postcode Area
Gloucester
Country
England
Major Region (ITL 1)
TLK South West (England)
Basic Region (ITL 2)
TLK7 Gloucestershire and Wiltshire
Small Region (ITL 3)
TLK73 Gloucestershire CC
Delivery Location
Not specified
Local Authority
Cheltenham
Electoral Ward
College
Westminster Constituency
Cheltenham

Supplier Information

Number of Suppliers
1
Supplier Name

Bay Media Limited

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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