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China Joy Trade Mission 2026

Department for Business & Trade

This public procurement record has 1 release in its history.

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13 Aug 2026 at 13:12

UK7 - Contract Details Notice
Summary of the contracting process

The Department for Business & Trade procured event services to support the UK trade mission at China Joy 2026, a major gaming and digital entertainment event. The requirement covered exhibition stand space, facilities for business meetings and associated outputs from the trade mission. The purpose was to help UK businesses engage with international partners through the event. The buying organisation is the Department for Business & Trade, a central government department. The work relates specifically to delivering this trade mission and its event-related facilities and outputs at China Joy 2026. The service category is event services. The selected provider, United Kingdom Interactive Entertainment Ltd, is a UK small and medium-sized enterprise specialising in the interactive entertainment sector, as reflected by its role in the procurement and the nature of the requirement.

This procurement has been completed and the contract was awarded to United Kingdom Interactive Entertainment Ltd. It was run as a direct award below the applicable threshold and without competition. The contract was signed on 11 August 2026 and runs from 11 August to 12 August 2026. The awarded contract value is £25,000 excluding VAT, or £30,000 including VAT. The contract is active. The procurement covered one lot, which is complete. The award is recorded as active and relates to the full China Joy trade mission requirement. The published outcome identifies the supplier and the contracted services, including event stand space, business meeting facilities and related trade mission outputs. The procurement was treated as below threshold.

For a supplier assessing future requirements from the Department for Business & Trade, this procurement demonstrates demand for focused event delivery supporting international trade missions in the gaming and digital entertainment sector. A credible competitor would need to organise or provide exhibition stand space, suitable facilities for structured business meetings and the practical outputs associated with a trade mission. Relevant experience should include delivering event services for business delegations, trade promotion or industry-facing events, particularly where participants need to engage with international partners. The selected supplier was a UK SME operating in interactive entertainment, indicating the value of sector knowledge alongside event capability. Suppliers combining gaming-industry understanding with reliable delivery of short, concentrated event requirements would be well placed when comparable work returns to this buyer.

How relevant is this notice?

Notice Information

Notice Title

China Joy Trade Mission 2026

Notice Description

DBT requires support from Ukie to deliver the UK trade mission at China Joy 2026, including exhibition stand space, business meeting facilities, and associated trade mission outputs. China Joy is one of the world's largest gaming and digital entertainment events, providing significant opportunities for UK businesses to engage with international partners.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e39b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/077241-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79952000 - Event services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£25,000 Under £100K

Notice Dates

Publication Date
13 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
11 Aug 20262 weeks ago
Contract Period
11 Aug 2026 - 12 Aug 2026 30 days
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department for Business & Trade
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1A 2DY
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

United Kingdom Interactive Entertainment Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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