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Marketing Measurement Framework

Rail Safety and Standards Board

This public procurement record has 1 release in its history.

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18 Aug 2026 at 15:18

UK7 - Contract Details Notice
Summary of the contracting process

The Rail Safety and Standards Board procured a marketing insights and analytics measurement framework. The requirement covers marketing measurement services: collecting, analysing and interpreting evidence about marketing activity so that performance and impact can be assessed. It is a services contract for the buyer’s marketing measurement needs, rather than a supply of physical goods or construction work. Delivery is in the United Kingdom. The buying organisation is the Rail Safety and Standards Board, a public undertaking based in London. The requirement is relevant to marketing analytics consultancies, market research and insights providers, and firms that design or operate measurement frameworks for organisations with ongoing marketing activity and a need for structured performance analysis.

The procurement is complete and has been awarded. It used a direct award below the applicable threshold, without competition, covering one lot. Foundry Data Ltd was selected as the supplier. The contract was signed on 17 August 2026 and runs from 18 August 2026 to 16 August 2027. Its gross value is £39,528. The award is recorded as active and the contract is active. The evaluation outcome reflects a non-competitive route rather than a scored competition, so no competing bids or published award criteria are described. This is a relatively short, defined engagement for marketing insights and analytics measurement services, with the supplier responsible for delivering the framework during the stated contract period.

This procurement demonstrates a specific requirement from the Rail Safety and Standards Board for structured marketing insights, analytics and measurement capability. A credible competitor for a future requirement of this kind would need to show that it can design and deliver a practical measurement framework, collect reliable marketing performance data, produce useful analysis and turn findings into clear insight for decision-makers. Relevant experience in marketing measurement, analytics, research methods and reporting would strengthen a supplier’s position. The existing award to a large supplier indicates that the buyer values an established delivery capability able to support the requirement as a defined service. Providers should be able to work with a public undertaking and deliver consistently across the United Kingdom.

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Notice Information

Notice Title

Marketing Measurement Framework

Notice Description

The contract is for the provision of a marketing insights and analytics measurement framework.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06e6b7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/078618-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£39,528 Under £100K

Notice Dates

Publication Date
18 Aug 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
17 Aug 20261 weeks ago
Contract Period
18 Aug 2026 - 16 Aug 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Rail Safety and Standards Board
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC3M 5AD
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
City of London
Electoral Ward
Aldgate
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

Foundry Data Ltd

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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