This public procurement record has 1 release in its history.

Award

24 Aug 2026 at 14:49

Summary of the contracting process

West Northamptonshire Council commissioned ongoing marketing support for phase three of its “Buses for you” campaign. The requirement is for promotional and campaign marketing services, supporting the continuation of an established workstream rather than a one-off supply of goods or construction activity. The work relates to delivery in Northamptonshire. The council is the buying organisation and the requirement is classified as promotional services. This opportunity is relevant to marketing agencies and communications suppliers with experience of supporting public-facing transport or travel campaigns, particularly those able to provide continuing campaign support and work closely with a local authority. The requirement is focused on marketing delivery for the Buses for you campaign rather than general corporate communications.

The procurement is complete and the contract was awarded on 8 April 2026 to Go Travel Solutions. The award is active. The contract value is £75,000 and the contract was signed on 20 August 2026. The procurement used a limited procedure, specifically an award without prior publication of a call for competition. The council stated that it made a direct award because the requirement forms part of an ongoing workstream. One lot covered the continuing marketing support; that lot is recorded as cancelled, while the associated award remains active. Evaluation was based on price. One bid was recorded. The contract period is for the Buses for you campaign phase three requirement covering 2026 to 2027.

This award shows that West Northamptonshire Council uses external suppliers for continuing promotional support for its public transport campaigns, with a requirement substantial enough to justify a dedicated marketing contract. A credible future competitor would need to demonstrate campaign marketing capability, experience of promotional communications and the capacity to sustain support across an ongoing workstream. Understanding transport-user audiences, translating service messages into accessible campaign content and coordinating delivery with a local authority would be relevant strengths. The selected supplier is recorded as an SME, indicating that the requirement can be delivered by a smaller specialist business rather than only a large agency. Suppliers should also be comfortable with price-led evaluation and direct-award or limited-procedure procurement routes.

How relevant is this notice?

Notice Title

Buses for you campaign phase three

Notice Description

Ongoing Marketing support Buses for you phase three 2026 - 2027

Lot Information

Lot 1

To provide ongoing marketing support Buse for you campaign phase three.

Procurement Information

Direct award due to ongoing work stream.

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06eab7
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/080426-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342200 - Promotional services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£75,000 Under £100K

Notice Dates

Publication Date
24 Aug 20262 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
20 Aug 20261 weeks ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Cancelled
Awards Status
Active
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
West Northamptonshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NORTHAMPTON
Postcode
NN1 1ED
Postcode Area
Northampton
Country
England

Major Region (ITL 1)
TLF East Midlands (England)
Basic Region (ITL 2)
TLF2 Leicestershire, Rutland and Northamptonshire
Small Region (ITL 3)
TLF24 West Northamptonshire
Delivery Location
TLF24 West Northamptonshire

Local Authority
West Northamptonshire
Electoral Ward
Castle
Westminster Constituency
Northampton North

Supplier Information

Number of Suppliers
1
Supplier Name

Go Travel Solutions

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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