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Contract for the Provision of Creative Agency Services

C2C RAILWAY LIMITED

This public procurement record has 1 release in its history.

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26 Aug 2026 at 13:16

UK5 - Transparency Notice
Summary of the contracting process

C2C Railway Limited is procuring creative agency services for railway marketing and communications. The scope covers the development and delivery of marketing campaigns, brand development, production of creative assets and associated account management. The requirement supports alignment of marketing and operational activities across the Anglia rail route, including c2c and Greater Anglia, and the wider transition arrangements for Great British Railways. The work is delivered across London and the East of England. It is a services contract in the advertising, marketing and marketing-management consultancy sectors. The buyer is a public undertaking operating in the utilities sector. The requirement is suitable for agencies able to combine creative campaign delivery with strategic brand, stakeholder and account-management support in a complex railway environment.

The procurement has been completed and the selected supplier is Pablo London Limited. It was awarded through a direct award on the basis of technical reasons and a claimed absence of competition, using paragraph 6 of Schedule 5 to the Procurement Act 2023. There is one lot. The award date is 26 August 2026. The award value is £750,000 excluding VAT and £900,000 including VAT. The contract is planned to run from 30 September 2026 to 29 September 2027, with an extension of up to 24 months in one or more periods, taking the maximum end date to 29 September 2029. The proposed award remains subject to commercial negotiations, value-for-money validation, governance and signature.

This procurement indicates demand from C2C Railway Limited for an agency that can manage integrated railway marketing rather than provide isolated creative production. A credible future competitor would need demonstrable experience in large, multi-stakeholder campaigns, brand development, account management and production of varied creative assets. The requirement particularly favours a supplier able to work within established campaign-management systems, stakeholder relationships, governance arrangements and delivery pipelines, while coordinating activity across more than one rail operator or business unit. Experience of operational alignment, organisational change and public-facing transport communications would strengthen a bid. Suppliers should also be able to evidence robust governance, value-for-money controls and the capacity to maintain continuity while requirements evolve during railway integration.

How relevant is this notice?

Notice Information

Notice Title

Contract for the Provision of Creative Agency Services

Notice Description

c2c requires the provision of Creative Agency Services to support the delivery of marketing campaigns, brand development, creative asset production and associated account management activities.

Procurement Information

c2c requires the provision of Creative Agency Services to support the delivery of marketing campaigns, brand development, creative asset production and associated account management activities. c2c is seeking to award a contract for these services directly to Pablo London Ltd, subject to satisfactory commercial negotiations, value for money validation and completion of the required governance process. The proposed award supports the ongoing alignment of procurement and operational activities across the Anglia route, including Greater Anglia and c2c, as part of wider railway integration arrangements. For the integrated Anglia-wide marketing operation required to support GBR transition within the required timescales, the supplier must already be embedded in Greater Anglia's campaign management systems, stakeholder relationships, governance structures and pipeline. Only Pablo meets this pre-existing integration requirement. Substituting a competitor would necessitate complete rebuilding of these embedded systems and workflows, creating material duplication and preventing timely delivery of the integrated business objective. The contract is therefore intended to facilitate alignment activities pending future market testing and longer-term procurement considerations associated with railway reform and the establishment of Great British Railways which is expected to come into effect in late 2027, assuming the Railways Bill proceeds as planned. Consequently, c2c considers that, in the specific circumstances of this requirement, there is an absence of competition for technical reasons (paragraph 6 of Schedule 5 of the Procurement Act 2023).

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ec82
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/081295-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£750,000 £500K-£1M
Contracts Value
Not specified

Notice Dates

Publication Date
26 Aug 2026Today
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
26 Aug 2026Today
Contract Period
30 Sep 2026 - 29 Sep 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
C2C RAILWAY LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
EC3R 6DL
Postcode Area
Central London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
City of London
Electoral Ward
Billingsgate
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

PABLO LONDON LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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