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Animated videos for Negotiation Support Package for Adult Social Care Fair Pay Agreement

Improvement and Development Agency for Local Government (IDeA)

This public procurement record has 2 releases in its history.

TenderCancellation

01 Sep 2026 at 09:29

UK12 - Procurement Termination Notice
Tender

27 Aug 2026 at 17:17

UK4 - Tender Notice
Summary of the contracting process

The Improvement and Development Agency for Local Government (IDeA) sought creative production services for animated videos supporting the Adult Social Care Fair Pay Agreement Negotiation Support Package in England. The requirement covered one initial short, high-quality animated video, with an option for up to four additional videos. The videos were intended to explain complex factual, policy and legal information clearly and accessibly, as part of a wider outreach and engagement campaign. Audiences included adult social care employers and organisations, councils, commissioners, NHS trusts, workforce leads, trade unions and sector partners. The work was to support understanding of the proposed Fair Pay Agreement and the role of the Adult Social Care Negotiating Body. Delivery covered England, for the IDeA working with the Department of Health and Social Care and sector partners.

The procurement reached tender: the buyer invited offers through a below-threshold open competition. It was a single lot for services, with an estimated value of £25,000 excluding VAT (£30,000 including VAT). Questions were due by 3 September 2026 at 22:59 UTC and offers by 10 September 2026 at 22:59 UTC. The proposed contract period was 22 September 2026 to 31 March 2027, with an option for up to four further videos. Evaluation was weighted 80% quality and 20% price. Electronic submission was allowed. Participation was reserved for SMEs and voluntary, community or social enterprises. The tender and its lot were subsequently cancelled on 1 September 2026; no cancellation reason is recorded.

This opportunity suited an animation, motion-graphics or creative video production supplier able to turn complex public-policy material into clear, accessible and engaging short-form content. The successful provider would have needed to work from factual, policy and legal information supplied or approved by IDeA, while avoiding legal advice, employee-facing pay guidance and independent interpretations of policy. Relevant suppliers would therefore include studios and agencies with strong visual storytelling, script development, animation, editing and stakeholder-review capability. The work called for content suitable for a large and diverse adult social care audience, including large providers, SMEs, micro-providers, voluntary-sector organisations and individual employers. SMEs and voluntary, community or social enterprises were specifically eligible for the reserved opportunity.

How relevant is this notice?

Notice Information

Notice Title

Animated videos for Negotiation Support Package for Adult Social Care Fair Pay Agreement

Notice Description

The Improvement and Development Agency for Local Government (IDeA) is working through the Department of Health and Social Care (DHSC) and supported by sector partners including ADASS, to deliver the Adult Social Care Fair Pay Agreement Negotiation Support Package (NSP). The programme aims to increase awareness and understanding of the proposed Fair Pay Agreement, which will establish a national process for negotiating pay, terms and conditions, and career development for eligible adult social care workers in England. Given the sector's size and diversity, with around 18,000 providers and 1.7 million workers, the NSP will provide accessible resources to help employers and organisations engage with the process. As part of this work, IDeA is seeking a supplier to create one initial short, high-quality animated video, with the option to commission up to four additional videos. These videos will form part of a wider outreach and engagement campaign and should explain complex information in a clear, accessible and engaging way. Content must be based solely on factual, policy and legal information provided or approved by IDeA, and the videos must not offer legal advice, employee-facing pay guidance or independent interpretations of policy. The primary audience for the videos is adult social care employers and organisations, including large providers, SMEs, micro-providers, voluntary sector organisations, individual employers, provider bodies and employer representative networks. Secondary audiences include councils, commissioners, NHS trusts, workforce leads, trade unions, DHSC and other sector partners who may need to understand the programme or direct stakeholders towards it. The overall objective is to improve sector readiness and understanding of the Fair Pay Agreement process and the role of the Adult Social Care Negotiating Body.

Lot Information

Lot 1

Options: IDeA is seeking a supplier to develop one initial short, high-quality animated video and, at IDeA's option, up to four additional videos to support outreach, awareness-raising and engagement activity for the Negotiation Support Package.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06ee0b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/082455-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK12 - Procurement Termination Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME, VCSE
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

80 - Education and training services

CPV Codes

80420000 - E-learning services

Notice Value(s)

Tender Value
£25,000 Under £100K
Lots Value
£25,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 Sep 20262 weeks ago
Submission Deadline
10 Sep 2026Expired
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
22 Sep 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Cancelled
Lots Status
Cancelled
Awards Status
Cancelled
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Improvement and Development Agency for Local Government (IDeA)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1P 3HZ
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
TLC North East (England), TLD North West (England), TLE Yorkshire and The Humber, TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLI London, TLJ South East (England), TLK South West (England)
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Further Information

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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