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Advertising partnership to support the marketing and promotion of the Weald Living brand and available shared ownership homes.

SAXON WEALD

This public procurement record has 1 release in its history.

Award

02 Sep 2026 at 08:50

UK6 - Contract Award Notice
Summary of the contracting process

Saxon Weald, based in Horsham, procured an advertising partnership to market and promote the Weald Living brand and available shared ownership homes. The service covers advertising campaigns through printed literature, social media and stadium advertising. The work is classified as advertising campaign services (CPV 79341400) and is intended for delivery in the South East of England. The buying organisation is Saxon Weald, a public authority operating below central government level. The selected supplier is Brighton and Hove Albion Football Club, based at the American Express Stadium in Brighton. This opportunity is therefore relevant to advertising agencies, media owners, sports clubs, stadium operators and marketing partners able to combine brand promotion with housing sales campaigns across multiple channels.

The procurement is complete and has been awarded. Saxon Weald used a direct procedure below the applicable threshold, without competition, for one lot. The award was made to Brighton and Hove Albion Football Club on 1 August 2026 for £76,800 gross. The awarded contract period runs from 2 September 2026 to 30 June 2028. The evaluation basis is reflected in the direct-award route rather than a competitive scoring exercise. The requirement covers a single advertising partnership for shared ownership sales, combining literature, social media and stadium advertising. The published outcome records the award as active and the lot as complete; a signature milestone was scheduled for 2 September 2026.

For a supplier that did not win this procurement, the award demonstrates that Saxon Weald buys integrated marketing aimed at generating interest in shared ownership homes and promoting a named housing brand. A credible competitor for a future requirement would need demonstrable campaign capability across printed literature, social media and stadium-based advertising, with a clear route to reaching prospective home buyers. Experience in housing, property marketing or shared ownership would help show an understanding of the audience and sales objective. Suppliers should also be able to offer an established audience or media platform, manage coordinated delivery across channels, and evidence the reach and effectiveness of campaigns. Sports clubs, stadium operators, media owners and specialist agencies may be well placed where they can provide this combined offer.

How relevant is this notice?

Notice Information

Notice Title

Advertising partnership to support the marketing and promotion of the Weald Living brand and available shared ownership homes.

Notice Description

Advertising partnership to support the marketing and promotion of the Weald Living brand and available shared ownership homes via advertising in literature, social media and stadium advertising.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f009
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/082889-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£76,800 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
2 Sep 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
1 Aug 20261 months ago
Contract Period
2 Sep 2026 - 30 Jun 2028 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
SAXON WEALD
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HORSHAM
Postcode
RH12 1DT
Postcode Area
Redhill
Country
England
Major Region (ITL 1)
TLJ South East (England)
Basic Region (ITL 2)
TLJ2 Surrey, East and West Sussex
Small Region (ITL 3)
TLJ28 West Sussex (North East)
Delivery Location
Not specified
Local Authority
Horsham
Electoral Ward
Denne
Westminster Constituency
Horsham

Supplier Information

Number of Suppliers
1
Supplier Name

BRIGHTON AND HOVE ALBION FOOTBALL CLUB,LIMITED(THE)

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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