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Social-First Creative Agency

Nest Corporation

This public procurement record has 1 release in its history.

Tender

02 Sep 2026 at 09:11

UK4 - Tender Notice
Summary of the contracting process

Nest is procuring an organic social media agency partner to review, develop and deliver its social media activity. The service is focused exclusively on organic social, supporting Nest’s upper-funnel communications by building familiarity, trust and brand relevance before audiences are considering their pension. The appointed agency will provide strategic and creative expertise to produce engaging, entertaining and culturally relevant content, with particular emphasis on growing Nest’s presence on emerging platforms such as TikTok. The scope includes social strategy, audience insight and segmentation, platform-first creative development, always-on content and support across TikTok, Instagram, Facebook, LinkedIn and YouTube. Delivery is across the United Kingdom. This is an advertising campaign service requirement.

The procurement has reached tender: Nest invited offers through an open competitive flexible procedure. The process comprises a security scorecard assessment, evaluation of quality and price responses, presentations and interviews, with up to four highest-scoring bidders progressing to the final stage. Enquiries closed on 9 September 2026 at 12:00, and offers were due by 28 September 2026 at 12:00. The contract is scheduled to run from 2 December 2026 to 1 December 2028, with one possible one-year extension at Nest’s discretion, giving a maximum end date of 1 December 2029. Its estimated value is £900,000 excluding VAT, or £1,080,000 including VAT. Quality accounts for 88% of evaluation, with price accounting for 12%.

This opportunity suits an agency with strong social-first strategy and creative capability, particularly in TikTok, short-form video, creator-led work, entertainment-led content and reactive formats. Applicants need to demonstrate insight-led audience understanding, platform-native ideas, educational content and the ability to make a low-interest, regulated subject engaging while remaining credible and compliant. The requirement calls for an account team with clear roles, an end-to-end workflow from ideation to publishing, and experience collaborating with in-house teams and other partners. Relevant case studies are required, including work for organisations in a regulated or complex environment, with measurable impact. Strong candidates will also show robust processes for wellbeing, harmful-content safeguards, inclusion, accessibility and diverse representation, alongside the capacity to provide ongoing support and additional campaign or content work.

How relevant is this notice?

Notice Information

Notice Title

Social-First Creative Agency

Notice Description

Nest is seeking a social-first agency partner to help review, evolve and deliver Nest's organic social media activity. Social plays a distinctive, upper-funnel role for Nest building familiarity, trust and brand relevance with audiences long before they are actively thinking about their pension. The partner will bring specialist strategic and creative expertise to help Nest produce more engaging, entertaining and culturally relevant organic content, with a particular focus on growing our presence on emerging platforms such as TikTok, as part of our wider ambition to 'banish the dull' from pensions communications. This procurement is for organic social media only.

Lot Information

Lot 1

Renewal: one year extension at Nest 's discretion

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f00e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/082895-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
£900,000 £500K-£1M
Lots Value
£900,000 £500K-£1M
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
2 Sep 20262 weeks ago
Submission Deadline
28 Sep 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Dec 2026 - 1 Dec 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Nest Corporation
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E14 4PU
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI42 Tower Hamlets
Delivery Location
TLI London
Local Authority
Tower Hamlets
Electoral Ward
Canary Wharf
Westminster Constituency
Poplar and Limehouse

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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