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Behaviour Change Agency

Clarion Housing Group

This public procurement record has 1 release in its history.

Planning

03 Sep 2026 at 11:14

UK2 - Preliminary Market Engagement Notice
Summary of the contracting process

Clarion Housing Group intends to appoint a behaviour change agency to support its marketing strategy. The work will focus on behaviour-change campaigns for Clarion’s residents and staff, with the appointed supplier expected to provide specialist behaviour-change expertise and support the Group’s marketing strategy in this area. This is a marketing and advertising services requirement, covering activity across England, including the North East, North West, East Midlands, West Midlands, East of England, South East and South West. The requirement is for services rather than goods or construction works, and is being procured by Clarion Housing Group as the buying organisation.

This procurement is at the planning stage: Clarion has announced its intention to procure but has not invited tenders. The planned requirement is above threshold and will be a single lot, with participation identified as suitable for small and medium-sized enterprises. Clarion’s estimated total value is £210,000 gross. The expected contract period is 6 September 2027 to 5 September 2031. Clarion expects to publish the next notice on 4 January 2027. Before then, it is running pre-market engagement to consult suppliers and shape efficient, deliverable and effective tender requirements and questions. Suppliers are expected to register with ProcureCo and request access to the relevant workspace; the engagement milestone is scheduled for 20 October 2026.

This will suit agencies with demonstrable expertise in behaviour-change strategy and campaign delivery, particularly those able to translate behavioural insight into effective marketing for residents and staff. Relevant suppliers are likely to combine strategic marketing, audience research, creative development, communications planning and campaign evaluation. Experience of working with housing providers, public services, large resident populations or internal workforces would help suppliers understand the operating context, although the stated requirement centres on behaviour-change expertise and marketing support. The single-lot structure and stated suitability for SMEs may allow a specialist agency to lead, potentially drawing on partners for research, creative, media or evaluation capability. Suppliers should use the pre-market engagement to help shape requirements and questions before the planned tender stage.

How relevant is this notice?

Notice Information

Notice Title

Behaviour Change Agency

Notice Description

Clarion's marketing strategy focuses on behaviour-change campaigns to support our residents and staff. We expect the supplier to be an expert in behaviour change and to assist Clarion Group with the marketing strategy in this area.

Planning Information

During pre-market engagement (PME), we are keen to consult with suppliers to help shape the tender for this contract. Our goal is to ensure the eventual tender requirements and questions are efficient, deliverable, and effective. How to Access the PME Workspace • Register an Account: Sign up for free on ProcureCo at https://procureco.uk/supplier-signup/. • Request Group Access: Once your registration is approved, navigate to the Groups section and click “Request Access” on the project page here: https://procureco.uk/groups/clarion-housing-behavioural-change-agency/

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f10e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083374-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK2 - Preliminary Market Engagement Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
£210,000 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
3 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
4 Jan 20274 months to go
Award Date
Not specified
Contract Period
6 Sep 2027 - 5 Sep 2031 4-5 years
Recurrence
Not specified

Notice Status

Tender Status
Planning
Lots Status
Planning
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Clarion Housing Group
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
NW1 7QX
Postcode Area
North West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI36 Camden
Delivery Location
TLC North East (England), TLD North West (England), TLF East Midlands (England), TLG West Midlands (England), TLH East (England), TLJ South East (England), TLK South West (England)
Local Authority
Camden
Electoral Ward
Regent's Park
Westminster Constituency
Holborn and St Pancras

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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