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DHSC - OHID - Profiles Planning Tool

Department of Health and Social Care

This public procurement record has 1 release in its history.

Award

04 Sep 2026 at 14:54

UK7 - Contract Details Notice
Summary of the contracting process

The Department of Health & Social Care procured a subscription to a Profiles Planning Tool for the Office for Health Improvement and Disparities. The service enables the department to build audience profiles across the UK and use them to inform campaign and media targeting strategies, supporting improved public health outcomes. This is a market research and audience-insight service, rather than a supply of physical goods or construction work. Delivery covers England, the West Midlands, the East of England, London, the South East, the South West, the North West, the North East, Yorkshire and the Humber, and the East Midlands. The requirement is suited to providers of audience data, profiling platforms, market research services and campaign-planning tools that can support public-sector health communications across multiple UK regions.

The procurement has been completed and awarded. The Department of Health & Social Care used a below-threshold direct award without competition, with one completed lot. YouGov PLC was selected on 2 September 2026, and the contract was signed on the same date. The active contract runs from 2 September 2026 to 28 February 2027. Its value is £22,250 excluding VAT and £26,700 including VAT. The award covers market research services associated with the Profiles Planning Tool. The procurement was evaluated through the direct-award route rather than a competitive tender, and the published outcome identifies YouGov PLC as the supplier for the full requirement.

This award demonstrates demand from central government for subscription-based audience intelligence that can turn population data into usable profiles for public health campaigns and media planning. Suppliers competing for similar work with this buyer would need a credible market research or audience-insight platform, strong capability in segmentation and profiling, and the ability to support campaign targeting decisions with reliable data. Useful capability would include coverage across the UK nations and regions represented in the requirement, clear interpretation of audience information, and practical tools for communications planning. Providers should also be able to work with a government health organisation and translate research outputs into evidence that supports public health objectives.

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Notice Information

Notice Title

DHSC - OHID - Profiles Planning Tool

Notice Description

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f26e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083959-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£22,250 Under £100K

Notice Dates

Publication Date
4 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Sep 2026 - 28 Feb 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department of Health and Social Care
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

YouGov Plc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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