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DHSC - OHID - Profiles Planning Tool

Department of Health and Social Care

This public procurement record has 1 release in its history.

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04 Sep 2026 at 14:54

UK7 - Contract Details Notice
Summary of the contracting process

The Department of Health & Social Care procured a subscription to a profiles planning tool for the Office for Health Improvement and Disparities. The service enables the department to build UK audience profiles and use them to inform campaign and media-targeting strategies, supporting better public health outcomes. This is a market research and audience-insight service, rather than a physical works or goods requirement. Delivery covers the United Kingdom, including activity across England’s regions. The buyer is a central government department based in London. The requirement is therefore relevant to suppliers providing audience profiling, market research data, planning tools, media-planning insight or related analytical services for public information and health campaigns.

The procurement is complete and has been awarded following a direct below-threshold procedure without competition. There was one lot. YouGov PLC was awarded the contract on 2 September 2026, and the contract was signed on the same date. The active contract runs from 2 September 2026 to 28 February 2027. Its value is £22,250 excluding VAT, or £26,700 including VAT. The award covers market research services and the profiles planning tool subscription. The published outcome identifies YouGov PLC as the selected supplier. Evaluation was conducted through a direct award rather than an open or competitive tender, so the opportunity demonstrates a completed low-value purchase route used by the department for this requirement.

This procurement indicates demand for commercial audience insight that can support public health campaign planning and media targeting across the UK. Suppliers seeking to compete for a comparable requirement in future would need a credible profiles planning tool or equivalent market-research capability, with access to data that can segment and describe UK audiences. They would also need to show that their service can turn audience evidence into practical campaign and media-planning insight, rather than supplying raw data alone. Relevant businesses include research agencies, audience-measurement providers, insight platforms and specialist campaign-planning technology firms. Experience supporting government, health, behavioural-change or other public information campaigns would help demonstrate understanding of the buyer’s public health purpose and operational needs.

How relevant is this notice?

Notice Information

Notice Title

DHSC - OHID - Profiles Planning Tool

Notice Description

Subscription to a planning tool which will enable DHSC to build UK audience profiles and inform campaign and media targeting strategies, which will contribute to better public health outcomes.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f271
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/083962-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£22,250 Under £100K

Notice Dates

Publication Date
4 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Sep 2026 - 28 Feb 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Department of Health and Social Care
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SW1H 0EU
Postcode Area
South West London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI3 Inner London - West
Small Region (ITL 3)
TLI35 Westminster and City of London
Delivery Location
Not specified
Local Authority
Westminster
Electoral Ward
St James's
Westminster Constituency
Cities of London and Westminster

Supplier Information

Number of Suppliers
1
Supplier Name

YouGov Plc

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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