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GLA - YouTube Credit Line

Greater London Authority (GLA)

This public procurement record has 2 releases in its history.

Award

09 Sep 2026 at 16:09

UK6 - Contract Award Notice
Award

08 Sep 2026 at 14:46

UK5 - Transparency Notice
Summary of the contracting process

The Greater London Authority is procuring digital advertising services on Google UK Limited’s YouTube platform. The advertising will support GLA campaigns aimed at informing Londoners about the Mayor’s work and its effects on them. Stated campaign themes include making London safer for young people, making London safer for women and girls, cost-of-living advice and support, and cultural events in Trafalgar Square. Transport for London is managing the procurement for the GLA. The work is a marketing and digital advertising service, classified under business services. Delivery is associated with the United Kingdom, with the campaign audience and activity focused on London.

The procurement is complete and a supplier has been selected: Google UK Limited. It used a direct award under the Procurement Act 2023, justified on the basis that Google holds intellectual or other exclusive rights and that there are no reasonable alternatives. The award date was 25 August 2026. The awarded value is £325,000 excluding VAT, or £390,000 including VAT. The contract period is 22 September 2026 to 22 September 2028, with extension options of up to two further years on a one-year-plus-one-year basis, giving a maximum end date of 22 September 2030. One lot covers the requirement. A standstill period ended on 18 September 2026, with signature scheduled for 21 September 2026.

This requirement is most relevant to businesses that provide paid digital advertising, campaign planning and audience reach through online video platforms. A credible competitor for a future requirement would need to demonstrate the ability to deliver public-information campaigns to London audiences, manage advertising placements and budgets, and support clear messaging on sensitive civic subjects such as public safety, cost-of-living support and cultural events. The procurement also shows that platform access and associated intellectual-property or exclusive rights were central to the route chosen, with Google selected as the sole supplier. Suppliers with comparable platform capability, strong campaign governance, measurable audience delivery and experience communicating public-sector messages would be best placed to compete if an equivalent requirement returns.

How relevant is this notice?

Notice Information

Notice Title

GLA - YouTube Credit Line

Notice Description

This contract will support the GLA who requires digital advertising on Google UK Ltd's platform YouTube. The GLA advertisement campaigns will inform Londoners about the areas the Mayor is working on and how this will impact them. Some examples of campaigns we have/intend to run include: Sharing information about how the Mayor is making London safer for young people. Sharing information about how the Mayor is making London safer for women and girls. Cost of living advice and support. Advertising cultural events taking place in Trafalgar Square.

Procurement Information

This direct award is justified under the PA 2023 Direct Award justification, schedule 5. The reasoning for this justification is below Section 5a: Procurement Act 2023 5: The following conditions are met in relation to the public contract- (a)due to a particular supplier having intellectual property rights or other exclusive rights, only that supplier can supply the goods, services or works required, and (b)there are no reasonable alternatives to those goods, services or work

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f4b9
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085523-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Direct award
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79000000 - Business services: law, marketing, consulting, recruitment, printing and security

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£325,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
9 Sep 20266 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
25 Aug 20263 weeks ago
Contract Period
22 Sep 2026 - 22 Sep 2028 2-3 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Greater London Authority (GLA)
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
E16 1ZE
Postcode Area
East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI41 Hackney and Newham
Delivery Location
Not specified
Local Authority
Newham
Electoral Ward
Royal Victoria
Westminster Constituency
West Ham and Beckton

Supplier Information

Number of Suppliers
1
Supplier Name

GOOGLE UK LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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