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W175751 Media Buying

NHS Business Services Authority

This public procurement record has 1 release in its history.

Award

08 Sep 2026 at 16:00

UK6 - Contract Award Notice
Summary of the contracting process

NHS Business Services Authority procured media buying services, covering advertising services and advertising campaign services. The requirement is for the planning, purchasing and management of media activity supporting the Authority’s communications and campaigns. It is a services contract managed by the NHS Business Services Authority, a central government public authority. The selected supplier is Wavemaker, a large media business. The procurement concerns specialist advertising and media-buying work rather than the supply of physical goods, construction or general consultancy. The buying organisation is based in Newcastle upon Tyne. The available information identifies the service scope and buyer, while delivery locations are not defined beyond the requirement being for the Authority.

The procurement has been awarded and the tender is complete. NHS Business Services Authority made the award to Wavemaker on 8 July 2026 under a framework, using a selective procedure; the call-off was not competitive. The awarded value is £320,400 excluding VAT, or £384,480 including VAT. The contract period is from 14 September 2026 to 14 June 2030. The award covers one lot for media buying. A contract signature was scheduled for 11 September 2026. The award is active, and the process is recorded as above the relevant threshold. The published outcome identifies Wavemaker as the sole awarded supplier. No award cancellation or contract termination is recorded.

This outcome confirms sustained NHS demand for professional media buying and advertising campaign services through a framework route. Competitors seeking similar work with the NHS Business Services Authority would need a credible media-buying operation able to plan and purchase advertising across relevant channels, manage campaign delivery and provide services at the scale expected by a central public authority. Experience of turning communications objectives into managed advertising campaigns would be directly relevant. Suppliers should also understand framework call-off routes and be prepared for selective, non-competitive awards where the framework terms permit them. The successful supplier’s profile indicates that substantial organisational capacity is suited to this requirement, so smaller firms would need to demonstrate dependable delivery capability, specialist expertise and the ability to support a sizeable public-sector account.

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Notice Information

Notice Title

W175751 Media Buying

Notice Description

This contract is for the provision of media buying services.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f4f0
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085058-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK6 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Award under framework
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£320,400 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
8 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
8 Jul 20262 months ago
Contract Period
14 Sep 2026 - 14 Jun 2030 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS Business Services Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
NEWCASTLE UPON TYNE
Postcode
NE15 8NY
Postcode Area
Newcastle upon Tyne
Country
England
Major Region (ITL 1)
TLC North East (England)
Basic Region (ITL 2)
TLC4 Northumberland, Durham and Tyne & Wear
Small Region (ITL 3)
TLC43 Tyneside
Delivery Location
Not specified
Local Authority
Newcastle upon Tyne
Electoral Ward
Lemington
Westminster Constituency
Newcastle upon Tyne Central and West

Supplier Information

Number of Suppliers
1
Supplier Name

WAVEMAKER LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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