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NWB - Leisure Operator

MAX ASSOCIATES (HOLDINGS) LIMITED

This public procurement record has 1 release in its history.

Tender

09 Sep 2026 at 09:32

UK4 - Tender Notice
Summary of the contracting process

This procurement is for leisure services: operating North Warwickshire’s leisure centres, including a newly constructed leisure centre in Atherstone. The service covers sports facility operation and leisure-centre management. The buying organisation is MAX ASSOCIATES (HOLDINGS) LIMITED, with North Warwickshire Borough Council acting as the procuring entity and process contact. Delivery is centred on North Warwickshire, specifically the council’s leisure-centre estate and the new facility in Atherstone. The requirement is classified as services and is aimed at an experienced leisure operator able to manage public-facing sports and recreation facilities as an integrated service. It is a single, undivided requirement rather than a set of separate service lots.

The process has reached tender: the buyer invited offers through a selective competitive flexible procedure involving selection followed by an invitation to tender. Expressions of interest were due by 5 October 2026 at 23:59 BST, with the award decision period ending by 16 October 2026 at 23:59 BST. The intended contract runs from 1 October 2027 to 30 September 2037, with a possible extension to 30 September 2042; renewal is subject to confirmation. The published overall gross value is £0 in GBP, while the lot value is published as AED 0 gross. Evaluation is weighted 60% price and 40% quality, under the criterion named “Operator procurement”.

This opportunity suits leisure operators with the capability to run multiple public leisure centres and take responsibility for a newly constructed facility. Relevant strengths include sports-facility operations, day-to-day centre management, customer-facing service delivery, staffing, programming and the safe, reliable operation of recreation facilities. Suppliers should be able to demonstrate the organisational capacity to manage a long-term council leisure service across North Warwickshire, coordinate operations across existing and new sites, and meet quality requirements alongside a competitive price. The selection and tender stages favour businesses able to present a credible operating model, evidence appropriate leisure-sector experience and show how they would deliver consistent service quality at scale.

How relevant is this notice?

Notice Information

Notice Title

NWB - Leisure Operator

Notice Description

Leisure Services Procurement - Management of North Warwickshire's Leisure Centres including a newly constructed leisure centre in Atherstone.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-06f52b
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/085182-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

92 - Recreational, cultural and sporting services

CPV Codes

92610000 - Sports facilities operation services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
9 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Oct 2027 - 30 Sep 2037 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
MAX ASSOCIATES (HOLDINGS) LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8RT
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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