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2026-843 CMM LEB and Pork Evaluation

Agriculture and Horticulture Development Board

This public procurement record has 1 release in its history.

Tender

06 Oct 2026 at 08:17

UK4 - Tender Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) is seeking retail analysis to evaluate marketing campaigns for British beef, lamb and pork. The work covers retail sales results for total beef and lamb and total pig meat, analysed down to individual cuts or products such as pork mince and beef mince. The analysis will help AHDB assess campaign impact, report results to levy payers and inform improvements to future activity. Suppliers must provide robust retail data. This is a market research service, delivered across the United Kingdom.

AHDB invited offers through an open competition below the applicable threshold. The procurement reached the tender stage. The enquiry deadline was 14 October 2026 at noon, and the bid deadline set by the buyer was 21 October 2026 at noon. The contract period was scheduled to run from 4 November 2026 to 30 April 2027. The total stated budget is £200,000 including VAT, comprising £100,000 including VAT per marketing campaign. Bids are evaluated on technical quality (55%), commercial terms (35%) and social value (10%). The opportunity is a single lot and is marked as suitable for small and medium-sized businesses.

This requirement suits market research and retail analytics providers able to supply robust sales data and analyse performance across meat categories at product or cut level. Relevant capability includes measuring campaign effects on retail sales, working with consumer media modelling or comparable evaluation methods, and translating results into clear recommendations for future campaign planning. Suppliers should be able to cover beef, lamb and pig meat, including specific products such as mince, and produce findings that AHDB can use to demonstrate results to levy payers. The buyer has identified the opportunity as suitable for SMEs, and social value forms part of the assessment alongside technical and commercial quality.

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Notice Information

Notice Title

2026-843 CMM LEB and Pork Evaluation

Notice Description

AHDB require retail analysis for campaign results from top level categories for total beef and lamb, and total pig meat down to specific cuts or products, such as pork mince or beef mince. Therefore, it is imperative the agency are suppliers of robust retail data. The budget for this project is PS100,000 (including VAT) per marketing campaign (so PS200,000 in total). AHDB's marketing campaigns aim to accelerate positive attitudinal change towards British beef, lamb, dairy and pork, and ultimately drive sales. AHDB's marketing team have done a few consumer media modelling studies over previous years. They use this information to communicate the success of campaigns to our levy payers and show the return in retail sales our campaigns have for our sector products. This information is used to inform future campaign activity and look to optimise, based on recommendations from the results of the analysis. Closing date is 21st October at NOON

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078137
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/094033-2026
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
UK4 - Tender Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Below threshold - open competition
Tender Suitability
SME
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

Notice Value(s)

Tender Value
£166,666 £100K-£500K
Lots Value
£166,666 £100K-£500K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Oct 2026Today
Submission Deadline
21 Oct 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
4 Nov 2026 - 30 Apr 2027 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Agriculture and Horticulture Development Board
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4SU
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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