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Lamp Post Banner Campaign

Dacorum Borough Council

This public procurement record has 1 release in its history.

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12 Oct 2026 at 18:01

UK7 - Contract Details Notice
Summary of the contracting process

Dacorum Borough Council commissioned a lamp-post banner campaign for the Maylands Wayfinding Project. The work is an advertising and marketing service, involving banners on lamp posts to support wayfinding in the Maylands area of Dacorum, Hertfordshire. The procurement covers a single lot and the campaign is intended to run over three years. This is a place-based promotional requirement rather than a general marketing brief: suppliers would need to deliver the banner campaign in the context of the named wayfinding project and its local setting.

The procurement is complete and the contract was awarded to BAY MEDIA LTD. Dacorum Borough Council used a direct award below the applicable threshold, without competition. The contract was signed on 30 September 2026 and runs from 1 October 2026 to 30 September 2029. Its value is £26,949 excluding VAT (£32,338.80 including VAT). The award is active and the contract is active. The process was a single lot. The published procurement data records no evaluation criteria; the route was a non-competitive direct award, so there was no competitive evaluation basis stated.

For advertising and marketing agencies, this award shows that Dacorum Borough Council commissions local campaigns using physical advertising in public spaces to support a place-based wayfinding project. A credible competitor would need to demonstrate capability in planning and delivering lamp-post banner campaigns, with an understanding of how outdoor promotional material can help people navigate a local area. The requirement is limited in scale and focused on one named project, so suppliers suited to targeted local campaigns may be more relevant than firms whose offer is built around large, multi-region advertising programmes. Experience coordinating banner production and delivery for a sustained campaign would be pertinent to a similar requirement from this buyer.

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Notice Information

Notice Title

Lamp Post Banner Campaign

Notice Description

Lamp Post Banner Campaign for Maylands Wayfinding Project over 3 years

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078617
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/096314-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£26,949 Under £100K

Notice Dates

Publication Date
12 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Oct 2026 - 30 Sep 2029 3-4 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Dacorum Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HEMEL HEMPSTEAD
Postcode
HP1 1DN
Postcode Area
Hemel Hempstead
Country
England
Major Region (ITL 1)
TLH East (England)
Basic Region (ITL 2)
TLH2 Bedfordshire and Hertfordshire
Small Region (ITL 3)
TLH27 South West Hertfordshire
Delivery Location
Not specified
Local Authority
Dacorum
Electoral Ward
Hemel Hempstead Town
Westminster Constituency
Hemel Hempstead

Supplier Information

Number of Suppliers
1
Supplier Name

Bay Media Limited

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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