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SW Seasonal Vaccinations Paid Advertising Winter 2026

NHS England

This public procurement record has 1 release in its history.

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19 Oct 2026 at 09:19

UK7 - Contract Details Notice
Summary of the contracting process

NHS England commissioned a paid advertising campaign to support the 2026/27 autumn COVID-19 and flu vaccination programme. The campaign’s purpose is to encourage vaccination among priority groups with lower uptake, using communications targeted to particular areas of the South West. This is a health communications and advertising service, rather than the provision of vaccination services. The requirement combines campaign delivery with regional targeting and messaging for specific audiences. The buying organisation is NHS England.

The procurement is complete. NHS Creative was selected and the contract is active. It was awarded through a direct, below-threshold procedure without competition. The contract was signed on 31 August 2026 and runs from 1 September to 31 December 2026. Its value is £50,000. The procurement covered one lot. The recorded requirement and outcome concern the paid advertising campaign for the South West seasonal vaccination programme.

For a future requirement of this kind, a credible supplier would need to plan and deliver paid advertising campaigns, target communications by area, and tailor messages to priority groups with lower vaccination uptake. Experience communicating about seasonal vaccination or comparable public health campaigns would be relevant to demonstrating an understanding of the audience and the purpose of the work. The selected supplier was an SME, showing that this requirement was delivered by a smaller provider; the campaign is a focused, region-specific service rather than a large-scale vaccination delivery contract. This purchase demonstrates NHS England’s demand for targeted advertising to support seasonal vaccination in the South West.

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Notice Information

Notice Title

SW Seasonal Vaccinations Paid Advertising Winter 2026

Notice Description

An advertising campaign that will support the 2026/27 autumn COVID-19 and flu vaccination programme by delivering targeted, region-specific communications aimed at priority cohorts with lower vaccination uptake across the South West.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078a51
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/098282-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

85 - Health and social work services

CPV Codes

85100000 - Health services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£50,000 Under £100K

Notice Dates

Publication Date
19 Oct 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
1 Sep 2026 - 31 Dec 2026 1-6 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
NHS England
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
LONDON
Postcode
SE1 8UG
Postcode Area
South East London
Country
England
Major Region (ITL 1)
TLI London
Basic Region (ITL 2)
TLI4 Inner London - East
Small Region (ITL 3)
TLI45 Lambeth
Delivery Location
Not specified
Local Authority
Lambeth
Electoral Ward
Waterloo & South Bank
Westminster Constituency
Vauxhall and Camberwell Green

Supplier Information

Number of Suppliers
1
Supplier Name

NHS Creative

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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