Planning

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Provision of Advertising Services for Transport for West Midlands and Midland Metro Limited

West Midlands Combined Authority

This public procurement record has 1 release in its history.

Planning

21 Oct 2026 at 12:13

UK1 - Pipeline Notice
Summary of the contracting process

West Midlands Combined Authority intends to procure the rights to sell advertising space on assets owned by Transport for West Midlands (TfWM) and Midland Metro Limited (MML). The service covers advertising on the inside and outside of buses, at bus stops, and on the inside and outside of trams and at tram stops. This is an advertising sales concession, delivered across the West Midlands. Suppliers would sell and manage advertising inventory across the transport network, using the specified TfWM- and MML-owned locations and vehicles.

The procurement is at the planning stage: the buyer has stated its intention to procure, but has not yet invited tenders. It expects to use a competitive flexible procedure for a concession. The contract period is planned to run from 1 August 2028 to 31 July 2035. The buyer expects to publish a further notice on 1 April 2027; this is an indicative planning date, not a deadline for bids. The procurement is planned as a single lot. No estimated contract value or budget is stated.

The planned contract is suited to advertising sales businesses able to sell and manage advertising space across a public transport network, including bus and tram interiors and exteriors and passenger stops. Suppliers with experience in transport or out-of-home media, the ability to attract and service advertisers across multiple formats, and the operational capacity to manage a long-term concession across a regional network are likely to be well placed. The buyer’s stated requirement is the right to sell advertising on TfWM- and MML-owned assets. The commercial model is a concession, so suppliers should be prepared to operate the advertising sales service under that arrangement. The procurement has not reached the tender invitation stage, so this is a basis for preparation rather than a current bid.

How relevant is this notice?

Notice Information

Notice Title

Provision of Advertising Services for Transport for West Midlands and Midland Metro Limited

Notice Description

The rights to sell advertising space on TfWM-owned assets including on bus (internal and external), at bus stops and MML-owned assets at stops and onboard tram (internal and external)

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078cb6
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/099415-2026
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
UK1 - Pipeline Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Competitive flexible procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
21 Oct 20266 days ago
Submission Deadline
Not specified
Future Notice Date
2 Apr 20276 months to go
Award Date
Not specified
Contract Period
1 Aug 2028 - 1 Aug 2035 Over 5 years
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
West Midlands Combined Authority
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BIRMINGHAM
Postcode
B19 3SD
Postcode Area
Birmingham
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG3 West Midlands
Small Region (ITL 3)
TLG31 Birmingham
Delivery Location
TLG West Midlands (England)
Local Authority
Birmingham
Electoral Ward
Newtown
Westminster Constituency
Birmingham Ladywood

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...