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Southeast Asia representative

Agriculture and Horticulture Development Board

This public procurement record has 1 release in its history.

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23 Oct 2026 at 08:42

UK5 - Transparency Notice
Summary of the contracting process

The Agriculture and Horticulture Development Board (AHDB) engaged a Southeast Asia representative to act as its agent in the regional market. The work is a marketing service, covering the Philippines, Singapore, South Korea, Taiwan and Vietnam. The requirement was for a single contractor based in Hong Kong to represent AHDB. The buyer is the UK Agriculture and Horticulture Development Board, a central government public authority. This is a regional market-representation service rather than a supply of goods or construction work.

The procurement is complete and was awarded directly, below the threshold and without competition. BRM Servicing was selected for the single lot. The award is recorded as pending, and a contract signature was scheduled for 26 October 2026. The award date was not stated. The contract period runs from 2 November 2026 to 2 November 2027. The award value is £83,333 excluding VAT (£100,000 including VAT). The published procurement information does not set out evaluation criteria; the stated purpose was to appoint a unique, Hong Kong-based contractor as AHDB’s Southeast Asia agent. The buyer says an earlier tender failed and was terminated because suppliers were unsuitable for its needs and requirements.

For a future requirement from AHDB, a credible competitor would need to provide a Hong Kong-based representative able to act as the organisation’s agent across Southeast Asia, including the Philippines, Singapore, South Korea, Taiwan and Vietnam. The appointment was for one contractor, so the buyer sought a single supplier capable of covering the regional brief rather than several separate providers. Experience delivering marketing services and representing an organisation in these markets would be directly relevant to demonstrating fit. The earlier tender’s failure, attributed to suppliers being unsuitable for AHDB’s needs, indicates that matching the buyer’s specific requirements will matter; the data does not identify particular credentials, accreditations or technical qualifications.

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Notice Information

Notice Title

Southeast Asia representative

Notice Description

This is required for a identified and unique singular contractor based in HK to work as a agent for the SEA market on behalf of AHDB. We previously went out to tender which failed and has been terminated due to the suppliers not being suitable for our needs and requirements.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078e6e
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/100235-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK5 - Transparency Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
SME
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£83,333 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Oct 20264 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
2 Nov 2026 - 2 Nov 2027 1-2 years
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Pending
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Agriculture and Horticulture Development Board
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
COVENTRY
Postcode
CV3 4PE
Postcode Area
Coventry
Country
England
Major Region (ITL 1)
TLG West Midlands (England)
Basic Region (ITL 2)
TLG1 Herefordshire, Worcestershire and Warwickshire
Small Region (ITL 3)
TLG13 Warwickshire CC
Delivery Location
Not specified
Local Authority
Warwick
Electoral Ward
Cubbington & Leek Wootton
Westminster Constituency
Kenilworth and Southam

Supplier Information

Number of Suppliers
1
Supplier Name

BRM Servicing

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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