Award

Ask AI about this notice

Summarise, research or assess it with AI

View Markdown

Share this notice

Send this contract to a colleague

Retail, Hospitality and Leisure Marketing Campaign

Barnsley Metropolitan Borough Council

This public procurement record has 1 release in its history.

Award

23 Oct 2026 at 17:50

UK7 - Contract Details Notice
Summary of the contracting process

Barnsley Metropolitan Borough Council commissioned a marketing campaign to promote Barnsley town centre and the high streets in Cudworth, Goldthorpe, Hoyland, Penistone, Royston and Wombwell. The work is intended to support retail, hospitality and leisure businesses by increasing footfall and customer spending. The service includes campaign design and delivery, with graphic design identified as part of the requirement. The activity is focused on these named towns in Barnsley, South Yorkshire, rather than on a general regional campaign.

The procurement has been awarded and the contract is active. Barnsley Metropolitan Borough Council selected Hydra Creative Limited. The contract was signed on 12 August 2026 and runs from 12 August 2026 to 31 March 2027, with a gross value of £30,000. The requirement was procured by direct award below the relevant threshold, without competition. It was structured as a single lot. The published information identifies the campaign’s purpose and target business sectors, but gives no separate award criteria or stated evaluation weighting.

This award shows demand from Barnsley Council for a focused place-marketing service that combines creative campaign design with delivery aimed at increasing high-street footfall and spending. A credible supplier for a future requirement would need to demonstrate the ability to develop and execute marketing activity for town centres and local high streets, with messaging relevant to retail, hospitality and leisure businesses. Graphic design capability is relevant, as is the capacity to cover multiple principal towns within one campaign. The selected supplier is an SME, showing that this contract was delivered by a smaller business; the scale is suited to a focused campaign rather than a large, multi-year programme. The buying route was a below-threshold direct award without competition.

How relevant is this notice?

Notice Information

Notice Title

Retail, Hospitality and Leisure Marketing Campaign

Notice Description

Design and delivery of a marketing campaign to help promote the town centre and high streets in Barnsley's Principal Towns of Cudworth, Goldthorpe, Hoyland, Penistone, Royston and Wombwell. It must focus on activities that support retail, hospitality, and leisure businesses through increasing footfall and spend.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-h6vhtk-078f9f
Publication Source
Find A Tender Service
Latest Notice
https://www.find-tender.service.gov.uk/Notice/100758-2026
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
UK7 - Contract Details Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Direct
Procurement Method Details
Below threshold - without competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79822500 - Graphic design services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£30,000 Under £100K

Notice Dates

Publication Date
23 Oct 20263 days ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
12 Aug 2026 - 31 Mar 2027 6-12 months
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Active
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Barnsley Metropolitan Borough Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
BARNSLEY, SOUTH YORKSHIRE
Postcode
S70 2TA
Postcode Area
Sheffield
Country
England
Major Region (ITL 1)
TLE Yorkshire and The Humber
Basic Region (ITL 2)
TLE3 South Yorkshire
Small Region (ITL 3)
TLE33 Barnsley
Delivery Location
Not specified
Local Authority
Barnsley
Electoral Ward
Central
Westminster Constituency
Barnsley North

Supplier Information

Number of Suppliers
1
Supplier Name

Hydra Creative

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

Loading OCDS record...