Award

Marketing and Student Recruitment Services in United Arab Emirates (UAE)

SWANSEA UNIVERSITY

This public procurement record has 2 releases in its history.

Award

26 Sep 2024 at 00:00

Tender

10 Jul 2023 at 00:00

Summary of the contracting process

Swansea University has completed the procurement process for "Marketing and Student Recruitment Services in United Arab Emirates (UAE)" under an open procedure. The contract aims to support and deliver marketing and student recruitment activities in the Gulf region, exploring new markets across the Middle East and North Africa (MENA) to increase both undergraduate and postgraduate student market share and enrolments. The key procurement stage is at the award phase, with the contract being signed on 23rd May 2024. The successful bidder is Grok Global Services, a large-scale organisation based in New York. This procurement falls under the services category and targeted the education sector, specifically within the Gulf (AE) region.

This tender offers significant growth opportunities for businesses specialising in international student recruitment, marketing, and higher education consultancy. Firms experienced in the Gulf region or similar markets, especially those familiar with the UK higher education system, would be particularly well-suited to compete. The services required involve a managerial-level professional with at least five years of experience in similar roles, capable of driving student enrolment conversions through effective marketing and recruitment strategies. This opens potential business avenues for experienced international education marketing firms looking to expand their reach and impact in the MENA region.

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Notice Title

Marketing and Student Recruitment Services in United Arab Emirates (UAE)

Notice Description

Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in the Gulf region and to explore new markets across the Middle East and North Africa (MENA) on our behalf. The aim of this is to support the University's strategy across the Gulf region of increasing undergraduate and postgraduate student market share and to grow student enrolments. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years experience in a similar role within higher education in the Gulf or a similar market in the region. They will lead on marketing and recruitment activity and will have sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator.

Lot Information

Lot 1

Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in the Gulf region and to explore new markets across the Middle East and North Africa (MENA) on our behalf. The aim of this is to support the University's strategy across the Gulf region of increasing undergraduate and postgraduate student market share and to grow student enrolments. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years experience in a similar role within higher education in the Gulf or a similar market in the region. They will lead on marketing and recruitment activity and will have sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-132968
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=132968
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342100 - Direct marketing services

79600000 - Recruitment services

Notice Value(s)

Tender Value
£600,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
26 Sep 20241 years ago
Submission Deadline
9 Aug 2023Expired
Future Notice Date
Not specified
Award Date
23 May 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
SWANSEA UNIVERSITY
Contact Name
Not specified
Contact Email
procurement@swansea.ac.uk
Contact Phone
+44 1792602779

Buyer Location

Locality
SWANSEA
Postcode
SA2 8PP
Post Town
Swansea
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL4 Mid and South West Wales
Small Region (ITL 3)
TLL43 Swansea
Delivery Location
Not specified

Local Authority
Swansea
Electoral Ward
Sketty
Westminster Constituency
Swansea West

Supplier Information

Number of Suppliers
1
Supplier Name

GROK GLOBAL SERVICES

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUL443483
    Marketing and Student Recruitment Services in United Arab Emirates (UAE) - Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in the Gulf region and to explore new markets across the Middle East and North Africa (MENA) on our behalf. The aim of this is to support the University's strategy across the Gulf region of increasing undergraduate and postgraduate student market share and to grow student enrolments. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years experience in a similar role within higher education in the Gulf or a similar market in the region. They will lead on marketing and recruitment activity and will have sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator.
  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=SEP491510
    Marketing and Student Recruitment Services in United Arab Emirates (UAE) - Swansea University is seeking a company with the ability to support and deliver marketing and student recruitment activity in the Gulf region and to explore new markets across the Middle East and North Africa (MENA) on our behalf. The aim of this is to support the University's strategy across the Gulf region of increasing undergraduate and postgraduate student market share and to grow student enrolments. We will require one member of staff who will be exclusively dedicated to Swansea University activity, and the company should have the capacity to increase this number if required. We require the staff member to be at manager level, with at least five years experience in a similar role within higher education in the Gulf or a similar market in the region. They will lead on marketing and recruitment activity and will have sales driven approach to help improve conversion of students to enrolments; they will have knowledge of UK higher education, and will be a confident communicator.

Open Contracting Data Standard (OCDS)

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