Award

Management of Llechi Cymru's Social Media Platforms

CYNGOR GWYNEDD

This public procurement record has 2 releases in its history.

Award

14 Oct 2024 at 16:48

S2W Notice - Website Contract Award Notice
Tender

21 Aug 2024 at 14:37

S2W Notice - Website Invitation to Tender Notice
Summary of the contracting process

Cyngor Gwynedd has awarded a contract to Alaw Cyf for the management of Llechi Cymru’s social media platforms. This project, which is part of the second stage of their National Lottery Heritage Fund project, focuses on promoting the Slate Landscape of Northwest Wales, which was designated a World Heritage Site in 2021. The purpose is to lead social media activities for the next five years, creating original bilingual content and managing platforms including Facebook, Instagram, X (Twitter), and Linktree. The contract, valued at £50,000, was signed on 27th September 2024, with the tender process officially ending on 30th September 2024 and originally closing to submissions on 9th September 2024. The main procurement category is services, specifically advertising and marketing services (CPV: 79340000).

This tender presents significant opportunities for businesses specialising in digital marketing and content creation to gain visibility and credibility by working on a high-profile project. Companies with experience in managing social media for heritage or tourism projects, and those adept at creating engaging content in both Welsh and English, are well-suited to compete. The project offers a prolonged engagement period of five years, providing a stable and ongoing business relationship with a regional authority, which could lead to additional future opportunities. Business growth can be fostered through the unique and expansive reach of this project, aligning with Cyngor Gwynedd's objective of increasing awareness and engagement for the World Heritage Site.

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Notice Information

Notice Title

Management of Llechi Cymru's Social Media Platforms

Notice Description

The purpose of this commission is to lead Llechi Cymru's social media activity for the next five years, during the second stage of our National Lottery Heritage Fund project.Following the successful designation of the Slate Landscape of Northwest Wales as a World Heritage Site in 2021, Cyngor Gwynedd has made good use of social media in raising the profile of this important landscape. Our social media following is growing, and we enjoy encouraging levels of effective engagement. This social media presence is a valuable means of sharing information on World Heritage Site-related activity and a great way of letting people know about our partners and stakeholders.We will appoint a company specialising in digital marketing and content creation to help us promote the National Lottery Heritage Fund project, Llewyrch o'r Llechi project and, more generally, the World Heritage Site via the management of our digital platforms, with the aim of increasing our reach over the contract period. The role will include creating original bilingual (Welsh and English) content and sharing relevant content from other creators. At present our platforms are:* Facebook* Instagram* X (Twitter)* LinktreeThe successful applicant will be expected to produce versions of each post for each platform, taking into account word count, image aspect ratio etc., where applicable.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-143956
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=143956
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£50,000 Under £100K
Contracts Value
Not specified

Notice Dates

Publication Date
14 Oct 20241 years ago
Submission Deadline
9 Sep 2024Expired
Future Notice Date
Not specified
Award Date
27 Sep 20241 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
CYNGOR GWYNEDD
Contact Name
Lucy Thomas
Contact Email
Not specified
Contact Phone
+44 00000000

Buyer Location

Locality
CAERNARFON
Postcode
LL55 1SH
Post Town
Llandudno
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL3 North Wales
Small Region (ITL 3)
TLL32 Gwynedd
Delivery Location
Not specified
Local Authority
Gwynedd
Electoral Ward
Canol Tref Caernarfon
Westminster Constituency
Dwyfor Meirionnydd

Supplier Information

Number of Suppliers
1
Supplier Name

ALAW CYF.

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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