Award

Delivery of Education Communications and Marketing Campaigns 2025 - 2029

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

09 Jun 2025 at 00:00

Summary of the contracting process

The Llywodraeth Cymru / Welsh Government has completed the procurement process for a contract titled "Delivery of Education Communications and Marketing Campaigns 2025 - 2029." This project falls under the category of general public services, specifically focusing on education communications within the services industry. The location of services is predominantly within the UKL region. On 6 March 2025, the contract was awarded to GOLLEY SLATER GROUP LIMITED, valued at GBP 800,000 per annum, excluding VAT. This award was part of a limited procurement method, which involved a call-off competition under the Welsh Government's Integrated Marketing Campaigns and PR Framework. The overall contracting process began as a tender and is now at the contract stage, with the contract being officially activated on the same date it was awarded.

This tender creates significant opportunities for businesses skilled in marketing and communications, particularly small and medium-sized enterprises (SMEs) like GOLLEY SLATER GROUP LIMITED, which successfully secured the contract. Given the project's focus on educational campaigns, companies with experience in designing and executing effective communication strategies for public sector initiatives would be well-suited to compete in similar procurement opportunities. With a substantial contract value and the potential for a one-year extension, this contract offers a promising avenue for businesses aiming to expand their portfolios in the public sector and service government clients.

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Notice Title

Delivery of Education Communications and Marketing Campaigns 2025 - 2029

Notice Description

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.

Lot Information

Lot 1

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.

Procurement Information

A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20.

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-152034
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=152034
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£3,200,000 £1M-£10M

Notice Dates

Publication Date
9 Jun 20258 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
6 Mar 202511 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Not specified
Contact Email
cpsprocurementadvice@gov.wales
Contact Phone
Not specified

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales

Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
TLL Wales

Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

GOLLEY SLATER GROUP

Further Information

Notice Documents

  • https://www.sell2wales.gov.wales/search/show/search_view.aspx?ID=JUN517146
    Delivery of Education Communications and Marketing Campaigns 2025 - 2029 - A call-off competition was prepared on behalf of the Welsh Ministers in order to establish a contract for the Delivery of Education Communications and Marketing Campaigns 2025 - 2029 via the Welsh Government's Integrated Marketing Campaigns and PR Framework NPS-CS-107-20. A 3 year contract with a 1 year extension option was awarded on the 6 March 2025 to Golley Slater with a contract value for services up to GBP 800,000 per annum exc. VAT.

Open Contracting Data Standard (OCDS)

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