Award

Sustainable Farming Scheme Campaign

LLYWODRAETH CYMRU / WELSH GOVERNMENT

This public procurement record has 1 release in its history.

Award

23 Sep 2025 at 17:02

S2W Notice - Website Contract Award Notice
Summary of the contracting process

The Welsh Government (Llywodraeth Cymru) has recently concluded the award stage of a procurement process titled "Sustainable Farming Scheme Campaign". This procurement, falling under the services industry category, specifically focuses on advertising and marketing services, and marketing services, aligned with CPV codes 79340000 and 79342000. Located in Cardiff, the process witnessed active involvement from the buyer, the Welsh Government's Corporate Procurement Services. The procurement journey culminated with the awarding of a contract valued at £100,000 to Cowshed Communication Limited on 2nd September 2025, with the aim of supporting the farming sector in understanding and implementing the new Sustainable Farming Scheme.

This procurement presents significant growth opportunities for businesses operating within the advertising and marketing services sector. Firms specialising in communications and campaign management, particularly those with expertise in the agricultural sector, stand well-positioned to leverage such opportunities. The awarded campaign intends to provide comprehensive insights into the Sustainable Farming Scheme, benefiting businesses that can deliver clear, impactful messaging and strategic support. Engaging in similar tenders can aid organisations in broadening their client base, enhancing sector-specific expertise, and expanding service offerings within governmental projects. The procurement process was competitive, with three bids received, highlighting robust interest and opportunity for similarly capable businesses to engage in future projects.

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Notice Information

Notice Title

Sustainable Farming Scheme Campaign

Notice Description

The successful bidder is required to run a Campaign to support the farming sector on the introduction of the new Sustainable Farming Scheme by:* Providing the farming sector with a clear understanding of the SFS scheme; and* Supporting them in undertaking the necessary actions of the SFS scheme

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-kuma6s-155802
Publication Source
Sell2Wales
Latest Notice
https://www.sell2wales.gov.wales/search/search_switch.aspx?ID=155802
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
S2W Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
£100,000 £100K-£500K
Contracts Value
Not specified

Notice Dates

Publication Date
23 Sep 20255 months ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
2 Sep 20255 months ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Not Specified
Lots Status
Not Specified
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
LLYWODRAETH CYMRU / WELSH GOVERNMENT
Contact Name
Corporate Procurement Services
Contact Email
Not specified
Contact Phone
+44 3000257095

Buyer Location

Locality
CAERDYDD / CARDIFF
Postcode
CF10 3NQ
Post Town
Cardiff
Country
Wales
Major Region (ITL 1)
TLL Wales
Basic Region (ITL 2)
TLL5 South East Wales
Small Region (ITL 3)
TLL52 Cardiff and Vale of Glamorgan
Delivery Location
Not specified
Local Authority
Cardiff
Electoral Ward
Cathays
Westminster Constituency
Cardiff South and Penarth

Supplier Information

Number of Suppliers
1
Supplier Name

COWSHED COMMUNICATION

Further Information

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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