Award

Measuring International Marketing Effectiveness

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Award

21 Dec 2017 at 00:00

PCS Notice - Website Contract Award Notice
Tender

27 Jul 2017 at 00:00

PCS Notice - Website Contract Notice
Summary of the contracting process

VisitScotland, located at Ocean Point One, 94 Ocean Drive, Edinburgh, is currently engaged in a tender process titled "Measuring International Marketing Effectiveness". This procurement falls under the marketing/tourism industry category and has an open procurement method. The tender was initiated on 27 July 2017, with a submission deadline set for 11 August 2017 at 12:00. The award for this contract was completed, and the winning supplier, BDRC Continental, has been contracted for a maximum value of £95,041 over a potential three-year period.

This tender presents significant opportunities for businesses specialising in research and analysis related to marketing effectiveness, particularly those with expertise in international market dynamics. Companies that can provide robust methodologies to measure the impact of marketing activities on tourism, and who are adept with both qualitative and quantitative research techniques, would be well-suited to compete in this space. Given the focus of this contract, businesses with experience in the tourism sector and a history of successful partnerships in similar projects may find this tender especially advantageous.

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Notice Information

Notice Title

Measuring International Marketing Effectiveness

Notice Description

VisitScotland has appointed a supplier to meet our research requirements to measure the effects of our international marketing activity.

Lot Information

Lot 1

Solution to meet our research requirements to measure the effects of our international marketing activity.

Renewal: The Contract will be awarded for an initial period of 12 months with the option to extend by a further 2 x 12 month periods

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000506003
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC305010
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£95,041 Under £100K

Notice Dates

Publication Date
21 Dec 20178 years ago
Submission Deadline
11 Aug 2017Expired
Future Notice Date
Not specified
Award Date
18 Aug 20178 years ago
Contract Period
Not specified - Not specified
Recurrence
July 2020

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Not specified
Contact Email
eileen.o'neill@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6JH
Post Town
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified
Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

BDRC CONTINENTAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts. 

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