Media Buying

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000510681-2018-06-22T00:00:00Z",
    "date": "2018-06-22T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000510681",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-3",
            "name": "Scottish Water",
            "identifier": {
                "legalName": "Scottish Water"
            },
            "address": {
                "streetAddress": "The Bridge, Buchanan Gate Business Park",
                "locality": "Cumbernauld Road",
                "region": "UKM",
                "postalCode": "Stepps, Glasgow"
            },
            "contactPoint": {
                "email": "oliver.bailey@scottishwater.co.uk",
                "telephone": "+44 1414147112",
                "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html"
            },
            "roles": [
                "buyer",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Water",
                        "scheme": "TED_CE_ACTIVITY"
                    }
                ],
                "url": "http://www.scottishwater.co.uk"
            }
        },
        {
            "id": "org-23",
            "name": "Scottish Water",
            "identifier": {
                "legalName": "Scottish Water"
            },
            "address": {
                "streetAddress": "The Bridge, Buchanan Gate Business Park",
                "locality": "Cumbernauld Road",
                "region": "UKM",
                "postalCode": "Stepps, Glasgow"
            },
            "contactPoint": {
                "name": "John Hunter",
                "email": "john.hunter3@scottishwater.co.uk",
                "telephone": "+44 7484517500",
                "url": "http://"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "url": "http://www.scottishwater.co.uk"
            }
        },
        {
            "id": "org-1",
            "name": "Scottish Water",
            "identifier": {
                "legalName": "Scottish Water"
            },
            "address": {
                "streetAddress": "The Bridge, Buchanan Gate Business Park",
                "locality": "Cumbernauld Road",
                "region": "UKM",
                "postalCode": "Stepps, Glasgow"
            },
            "contactPoint": {
                "name": "John Hunter",
                "email": "john.hunter3@scottishwater.co.uk",
                "telephone": "+44 7484517500",
                "url": "http://"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody",
                "reviewBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Water",
                        "scheme": "TED_CE_ACTIVITY"
                    }
                ],
                "url": "http://www.scottishwater.co.uk"
            }
        }
    ],
    "buyer": {
        "name": "Scottish Water",
        "id": "org-1"
    },
    "tender": {
        "id": "SW16/ PRS/ 1097",
        "title": "Media Buying",
        "description": "Procurement for the provision of Media Buying",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "deliveryAddresses": [
                    {
                        "region": "UKM"
                    },
                    {
                        "region": "UKM"
                    },
                    {
                        "region": "UK"
                    }
                ],
                "relatedLot": "1",
                "additionalClassifications": [
                    {
                        "id": "32000000",
                        "scheme": "CPV"
                    }
                ]
            }
        ],
        "value": {
            "amount": 2000000,
            "currency": "GBP"
        },
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "written"
        ],
        "tenderPeriod": {
            "endDate": "2017-10-02T12:00:00Z"
        },
        "documents": [
            {
                "id": "SEP295013",
                "documentType": "contractNotice",
                "title": "Media Buying",
                "description": "Procurement for the provision of Media Buying",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP295013",
                "format": "text/html"
            },
            {
                "id": "JUN322980",
                "documentType": "awardNotice",
                "title": "Media Buying",
                "description": "Procurement for the provision of Media Buying",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN322980",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "The Supply of Media Buying Services Scope Scottish Water provide vital water and waste water services, essential to daily life, to 2.5 million households and 156,000 business premises across Scotland, and therefore need to be able to plan and carry out advertising/comms which have the scope to reach and engage with customers at both a pan-Scotland level and a regional/local level. In order to identify, plan and use the most effective platforms/channel mix to reach the target customer audience/base Scottish Water would like to source and implement a new framework for the supply of Media Planning & Buying Services that reflects a full range of media planning and buying capabilities underpinned by flexible, reliable, cost effective and customer focused service. The scope of the contract is to work in partnership with Scottish Water, supplying the media planning and buying services, which will include: - providing high quality technical advice and proposals for the most effective platforms and advertising/media channel mix to be considered for the campaign/ advertising activity - proposing media schedules which will deliver effective/high performing campaigns at both national (Scotland-wide) and/or regional/local level that offer Scottish Water the maximum potential reach, engagement and value. - providing monitoring, evaluation, campaign analysis and reporting pre, during and post any campaign/advertising activity. The media buying services will be for both proactive and reactive activity and will include, but are not limited to, campaign/advertising activities across the following platforms/channels: - TV - Radio - Digital - Social - Outdoor - Press It is expected that the selected supplier will work closely with SW Corporate Affairs team as the primary contact, but will also be able to maintain and manage relationships and work independently with other Scottish Water departments who are considering an advertising media schedule to deliver either proactive and/or reactive comms activity. The supplier will be expected to provide a number of value added services to SW including but not limited to:- - Industry-specific market analysis, updates and advice and provision of information including competitor monitoring, consumer, industry and channel analysis and insight - Reporting (pre, during and post campaign/advertising analysis activity) - Dedicated Account Manager - Audience profiling - Planning, buying and management of all media proposed - Optimisation and management including set up of campaigns/advertising activity (inclusive of ASBOF levy and any media commission/copyright licence, but excluding adserving if required) - Management of SW account, including all meetings, travel and expenses in the servicing of the account. FYI- If you are interested in applying for the above. Please see PQQ_2884 or alternatively project_9081 contained on sister website public contract scotand- tenders",
                "status": "complete",
                "hasOptions": false,
                "secondStage": {
                    "minimumCandidates": 2,
                    "maximumCandidates": 6
                },
                "selectionCriteria": {
                    "description": "PQQ evaluation"
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 2880
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The contract will be for 3 years. Followed by 5X1 year extension at Scottish Water's discretion."
                }
            }
        ],
        "contractTerms": {
            "performanceTerms": "Bidders must comply with modern slavery act and operate an ethical supply chain",
            "financialTerms": "All prices quoted shall be in Sterling (UK) and all payments shall be made in Sterling (UK). Payment shall be made on the basis of completed services in accordance with the agreed contract rates, schedules and conditions of contract.",
            "tendererLegalForm": "In the event of a group of companies submitting an accepted offer it will be necessary for each member of the group to sign an undertaking that each company in the group will be jointly and severally liable for the satisfactory performance of the contract"
        },
        "coveredBy": [
            "GPA"
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "secondStage": {
            "invitationDate": "2017-11-06T00:00:00Z"
        },
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "economic",
                    "minimum": "Applicants will be expected to be of sufficient financial and economic standing to support the anticipated contract value. All applicants must complete the financial questions within the pre-qualification questionnaire and tender documents. Financial standing relevant to the anticipated contract value will be determined by Scottish Water based on the response to the pre-qualification questionnaire and any further financial checks deemed necessary"
                },
                {
                    "type": "technical",
                    "description": "Selection criteria as stated in the procurement documents. Please see PQQ_2884 or alternatively project_9081 contained on sister site public contract scotland tenders."
                }
            ]
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            },
            "requiresGuarantees": true
        },
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 1
            }
        },
        "classification": {
            "id": "32000000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "amendments": [
            {
                "id": "amd-10",
                "description": "Advertising guidelines. Scottish Water procurement best practice commits to 28 days from date of publication.",
                "unstructuredChanges": [
                    {
                        "oldValue": {
                            "date": "2017-10-02T12:00:00Z"
                        },
                        "newValue": {
                            "date": "2017-10-09T12:00:00Z"
                        },
                        "where": {
                            "section": "IV.2.2",
                            "label": "Time limit"
                        }
                    },
                    {
                        "oldValue": {
                            "date": "2017-11-06T00:00:00Z"
                        },
                        "newValue": {
                            "date": "2017-11-13T00:00:00Z"
                        },
                        "where": {
                            "section": "IV.2.3",
                            "label": "Estimated date of dispatch of invitations"
                        }
                    }
                ]
            }
        ]
    },
    "language": "EN",
    "description": "(SC Ref:547794)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000510681"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000510681"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000510681"
        }
    ],
    "noticetype": "OJEU - F6 - Contract Award Notice (Utilities)",
    "awards": [
        {
            "id": "SW17/ ACP/ 1097",
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "SW17/ ACP/ 1097",
            "awardID": "SW17/ ACP/ 1097",
            "status": "active",
            "dateSigned": "2018-06-22T00:00:00Z"
        }
    ]
}