Notice Information
Notice Title
Media Planning and Buying
Notice Description
Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.
Lot Information
Lot 1
Develop a media strategy to o increase awareness and consideration of the University o drive enquiries and applications in the most effective and efficient way o improve the quality and increase the quantity of our applications Specific Objectives 1. To advise on SEO Strategy and a plan to increase our reputation, domain authority and to ensure that we are on page 1 of the most popular search engines 2. To develop a PPC Strategy and plan which allows us to flex our spend to drive more enrolments for the lowest possible CPA. 3. To plan and buy any Digital Advertising to meet our objectives and deliver the highest quality of application for the lowest CPA 4. To plan and buy and ATL advertising to raise awareness, grow consideration and drive direct response for the most efficient use of spend Expected outputs would be: 1. An overarching Media Strategy and Plan 2. SEO strategy and plan and advise on content and link building 3. PPC strategy and plan and recommended buying strategies. 4. A Digital Advertising strategy and plan to deliver high quality applications 5. An ATL strategy and plan to increase awareness and consideration and to drive direct response 6. Market insight into the target audience, media landscape, competitive environment and SOV and competitor marketing spend.
Renewal: Up to 12 month extension at the end of the initial 36 month period.
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000570650
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL359318
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- OJEU - F3 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- Large
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79341000 - Advertising services
79341100 - Advertising consultancy services
79341200 - Advertising management services
79341400 - Advertising campaign services
79342000 - Marketing services
79342100 - Direct marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £600,000 £500K-£1M
- Lots Value
- £600,000 £500K-£1M
- Awards Value
- Not specified
- Contracts Value
- £40,000 Under £100K
Notice Dates
- Publication Date
- 2 Jul 20196 years ago
- Submission Deadline
- 25 Feb 2019Expired
- Future Notice Date
- Not specified
- Award Date
- 2 May 20196 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- Not specified
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- ROBERT GORDON UNIVERSITY
- Contact Name
- Helen Booth
- Contact Email
- h.booth1@rgu.ac.uk, procurement@rgu.ac.uk
- Contact Phone
- +44 1224262059
Buyer Location
- Locality
- ABERDEEN
- Postcode
- AB10 7FY
- Post Town
- Aberdeen
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM5 North Eastern Scotland
- Small Region (ITL 3)
- TLM50 Aberdeen City and Aberdeenshire
- Delivery Location
- TLM50 Aberdeen City and Aberdeenshire
-
- Local Authority
- Aberdeen City
- Electoral Ward
- Airyhall/Broomhill/Garthdee
- Westminster Constituency
- Aberdeen South
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=1
25th January 2019 - Invitation to Tender -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=2
25th January 2019 - Code of Conduct -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=JAN343064&idx=3
25th January 2019 - Example Budget - please note this is not a guaranteed level of business -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN343064
Media Planning and Buying - Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising. -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL359318
Media Planning and Buying - Media Planning and Buying for Robert Gordon Uni, including PPC and SEO, Overarching strategy, digital advertising, any ATL advertising.
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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