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Marketing Services - (2022-2026)

Scottish Government

This public procurement record has 10 releases in its history.

AwardUpdate

30 Jul 2026 at 01:00

OJEU - F20 - Modification Notice
AwardUpdate

30 Jul 2026 at 01:00

OJEU - F20 - Modification Notice
AwardUpdate

30 Jul 2026 at 01:00

OJEU - F20 - Modification Notice
AwardUpdate

30 Jul 2026 at 01:00

OJEU - F20 - Modification Notice
AwardUpdate

30 Jul 2026 at 01:00

OJEU - F20 - Modification Notice
AwardUpdate

30 Jul 2026 at 01:00

OJEU - F20 - Modification Notice
Award

09 Sep 2022 at 01:00

OJEU - F3 - Contract Award Notice
TenderUpdate

25 Nov 2021 at 00:00

OJEU - F14 - Corrigendum
Tender

22 Nov 2021 at 00:00

OJEU - F2 - Contract Notice
Planning

08 Apr 2021 at 01:00

OJEU - F1 - Prior Information Notice
Summary of the contracting process

The Scottish Government established a multi-supplier marketing services framework for Scottish public sector and third sector bodies. It covers six areas: creative services and advertising campaigns; digital marketing, digital content, databases and analysis; public relations; market and customer research; and event management, exhibitions, audio-visual services, video production and post-production. Creative services are split between call-offs above and below £50,000. Work is delivered for public bodies across Scotland, including Scottish Ministers and agencies, councils, health boards, higher and further education institutions, charities and voluntary organisations. The framework is intended to support targeted, measurable communications, audience engagement and behaviour change. The main category is marketing services (CPV 79340000).

The procurement is complete and has resulted in an open-procedure framework with multiple suppliers. Contracts were signed on 16 August 2022. Lot 1, creative services above £50,000, is valued at £14m and runs for 1,440 days; suppliers are Cello Signal, The Gate Worldwide, The Union Advertising Agency, Stand, Story and Dentsu Creative. Lot 2, creative services below £50,000, is valued at £2m and includes Union Direct, Bright Signals, The Lane Agency, John Doe Group and Drummond Central. Lot 3 digital marketing is £10m; Lot 4 public relations £5m; Lot 5 market research £5m; and Lot 6 events and video production £4m. Each of Lots 2–6 runs for 1,440 days. The framework was evaluated mainly on quality, weighted 70:30 against price, except Lot 1 at 80:20. The signed framework was extended by three-month periods to maintain continuity while its replacement was completed.

This procurement demonstrates recurring Scottish Government demand for agencies able to deliver measurable public-sector communications at both substantial and smaller call-off sizes. Relevant competitors need strategic creative development, advertising, content creation, field activity and behaviour-change communications capability for the creative lots. Digital specialists should be able to develop, maintain and analyse content, records and databases across platforms. Public relations suppliers need planning, creative delivery and evaluation skills, while research firms need to design and implement market and customer research. Events and production businesses need event, virtual-event, exhibition, technical audio-visual, filming and post-production capacity. Credible suppliers must hold, or commit to obtain, at least £1m public liability and £1m professional indemnity insurance per incident, plus legally required employers’ liability cover. Fair Work First practices, including payment of the real Living Wage or higher, formed part of the framework commitment.

How relevant is this notice?

Notice Information

Notice Title

Marketing Services - (2022-2026)

Notice Description

The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/

Lot Information

Creative Services for call off contracts above 50000GBP

It is envisaged that Lot 1 will have six suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 1 will be for call off contracts above 50,000 GBP.

Creative Services for call off contracts below 50000GBP

It is envisaged that Lot 2 will have five suppliers appointed. Creative Services will include the development, creation and delivery of effective and measurable marketing communications programmes and advertising campaigns as well as elements of wider activities, based on a Framework Public Body's brief, and potentially delivered in partnership with the relevant marketing agencies. The suppliers must have the capability and experience in managing and providing strategic creative development and delivery across the disciplines of this category, where relevant to support behaviour change, including the delivery of advertising activity, content creation, engaging field activity, impactful, targeted and measurable communications. Lot 2 will be for call off contracts below 50,000 GBP.

Digital Marketing

It is envisaged that Lot 3 will have five suppliers appointed. Digital Marketing Services include the technical and creative development of digital materials to deliver targeted messaging and engagement with identified audiences in pursuit of Framework Public Body's objectives and where relevant, to support behaviour change. This can consist of the development, creation and delivery of digital marketing activity, records and databases as well as the creation, collation, and maintenance of digital content across all platforms and responsibility for functionality, usability and analysis of content.

Public Relations

It is envisaged that Lot 4 will have five suppliers appointed. The Supplier shall provide services covering the planning, creative approach, project delivery and evaluation of Public Relations activity as required by individual Framework Public Bodies.

Market Research

It is envisaged that Lot 5 will have six suppliers appointed. Market Research Services require research specialists to advise and implement a range of market and customer research activities covering many aspects of communications work. This will include the development, creation and delivery of effective and measurable marketing communications programmes as well as elements of wider activities, either individually or a combination of strategic planning, field marketing, direct marketing and partnership marketing.

Events and Video Production

It is envisaged that Lot 6 will have five suppliers appointed. Events and Video Production Services cover event management, virtual events, exhibition Management, technical audio visual services and video production & post production services required by Framework Public Bodies.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000649170
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561286
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
OJEU - F20 - Modification Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large, SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

73110000 - Research services

79340000 - Advertising and marketing services

79341000 - Advertising services

79341400 - Advertising campaign services

79416000 - Public relations services

79952000 - Event services

Notice Value(s)

Tender Value
£40,000,000 £10M-£100M
Lots Value
£40,000,000 £10M-£100M
Awards Value
Not specified
Contracts Value
£49,875,000 £10M-£100M

Notice Dates

Publication Date
30 Jul 20261 months ago
Submission Deadline
6 Jan 2022Expired
Future Notice Date
30 Jun 2021Expired
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
within 4 years

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Scottish Government
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6QQ
Postcode Area
Edinburgh
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM Scotland
Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
29
Supplier Names

Cello Signal Ltd

The Gate Worldwide

The Union Advertising Agency Ltd

Stand

Story

Dentsu Creative, a trading division of Dentsu UK Ltd

Union Direct

Bright Digital Marketing Limited

The Lane Agency

John Doe Group

Drummond Central

Smarts

Stripe Communications

3x1 Group

Muckle Media

Jump Research

Progressive Partnership

Scott Porter Research and Marketing Ltd

Ipsos MORI

BMG RESEARCH LTD

Trinity McQueen

Arteus

Metro Production Group

FREAKWORKS

Speakeasy Productions

Marble LDN

Northstar Media Limited

YNG Media Group Ltd operating as Speakeasy Productions

3x1 Public Relations

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR411596&idx=1
    8th April 2021 - Statement of Requirements
  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR411596&idx=2
    8th April 2021 - Statement of Requirements
  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR411596&idx=3
    8th April 2021 - Statement of Requirement
  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR411596&idx=4
    8th April 2021 - Statement of Requirement
  • https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=APR411596&idx=5
    8th April 2021 - Statement of Requirement
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=APR411596
    Marketing Services - (2022-2026) - The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. The current suite of Marketing Frameworks (Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production) are due to expire on 30 June 2022. Work has commenced in developing the procurement strategy options including canvassing of stakeholders' views. In order to complete and finalise the strategy, SPPD recognises the value of suppliers having the opportunity to contribute to this process on a non-competitive, non-judgemental basis. This request for information is aimed at collating those views from market participants. This information may be utilised in developing the procurement strategy to help deliver contractual arrangements for the suite of marketing requirements. SPPD is using Questback to collate responses, Suppliers and other interested parties should read and complete the following Request for Information Online Questionnaire using the link below: https://response.questback.com/scottishgovernment/bmidbbcz2r The questionnaire will be available for all interested parties until 30 April 2021.
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=NOV433614
    Marketing Services - (2022-2026) - The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP458662
    Marketing Services - (2022-2026) - The Scottish Procurement and Property Directorate (SPPD) is the organisation tasked with procuring frameworks and contracts on behalf of Scottish public sector bodies. This Framework will be a multi-lot and multi-supplier agreement and will cover the following services: Creative Services, Digital Marketing, Public Relations, Market Research and Events and Video Production. The framework agreement will be available for use by the Scottish Ministers (including Agencies), Scottish Non-Departmental Public Bodies, offices in the Scottish Administration which are not ministerial offices, cross-border public authorities within the meaning of section 88(5) of the Scotland Act 1998, The Office for the Secretary of State for Scotland, the Scottish Parliamentary Corporate Body, councils constituted under section 2 of the Local Government etc. (Scotland) Act 1994, , bodies registered as social landlords under the Housing (Scotland) Act 2001, Scottish health boards or special health boards, Student Loans Company Limited, the Commissioner of Northern Lighthouse operating as the Northern Lighthouse Board, Scottish Futures Trust, Equality and Human Rights Commission, Business Stream Ltd, the Business Gateway National Unit at the Convention of Scottish Local Authorities, further or higher education institutions being fundable bodies within the meaning of section 6 of the further and Higher Education (Scotland) Act 2005, any public body established by or under the Scotland Act 1998 or any Act of the Scottish Parliament, any association of or formed by one or more of the foregoing, bodies financed wholly or mainly by one or more of the foregoing, bodies subject to management supervision by one or more of the foregoing and bodies more than half of the board of directors or members of which, or, in the case of a group of individuals, more than half of those individuals, being appointed by one or more of the foregoing. In addition to the contracting authorities listed, the framework agreement will be available to charities entered on the Scottish Charity Register and voluntary organisations entered on the Membership Database of the Scottish Council for Voluntary Organisations. Information about agencies of the Scottish Ministers ,Scottish Non-Departmental Public Bodies and offices in the Scottish Administration which are not ministerial offices are listed at http://www.scotland.gov.uk/Topics/Government/public-bodies/about/Bodies Overview of the governance structure of public procurement for Scotland, including the Public Procurement Group. https://www.gov.scot/publications/public-procurement-governance/
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561286
    Marketing Services - (2022-2026)
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561285
    Marketing Services - (2022-2026)
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561284
    Marketing Services - (2022-2026)
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561282
    Marketing Services - (2022-2026)
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561276
    Marketing Services - (2022-2026)
  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUL561275
    Marketing Services - (2022-2026)

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