Award

Digital and Social Media Agency Services (China)

UNIVERSITY OF DUNDEE

This public procurement record has 2 releases in its history.

Award

06 Jan 2022 at 00:00

Tender

13 Aug 2021 at 00:00

Summary of the contracting process

The University of Dundee is conducting an open procurement process for Digital and Social Media Agency Services focusing on the Chinese market. This initiative is aimed at enhancing marketing efforts and managing partnerships with Chinese universities, reflecting the significance of China as the university's most important international market. The tendering process is active, with a submission deadline set for 13th September 2021, following an award period which commenced on the same date at 12:30 PM. The procurement process falls under the category of services, with a total budget of £500,000.

This tender presents a lucrative opportunity for businesses specialising in digital marketing and social media services, particularly those with expertise in Chinese media platforms and education marketing strategies. Companies capable of demonstrating a solid track record in optimising digital advertising and fostering engagement within target demographics are well-suited to compete. Additionally, small and medium-sized enterprises (SMEs) with innovative approaches to student recruitment and digital content development may find significant potential for growth by partnering with a prestigious academic institution like the University of Dundee.

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Notice Title

Digital and Social Media Agency Services (China)

Notice Description

The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.

Lot Information

Lot 1

China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.

Renewal: Two optional extension of 12 months each. Maximum contract term 60 months (5 years)

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000662880
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN437027
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
£500,000 £500K-£1M
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
6 Jan 20224 years ago
Submission Deadline
13 Sep 2021Expired
Future Notice Date
Not specified
Award Date
8 Dec 20214 years ago
Contract Period
Not specified - Not specified
Recurrence
4.5 years from award

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF DUNDEE
Contact Name
Colin Girdwood
Contact Email
csgirdwood@dundee.ac.uk, t.kizeikova@dundee.ac.uk
Contact Phone
+44 1382386810, +44 7791603208

Buyer Location

Locality
DUNDEE
Postcode
DD1 4HN
Post Town
Dundee
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM0 Eastern Scotland
Small Region (ITL 3)
TLM03 Angus and Dundee City
Delivery Location
TLM71 Angus and Dundee City

Local Authority
Dundee City
Electoral Ward
West End
Westminster Constituency
Dundee Central

Supplier Information

Number of Suppliers
1
Supplier Name

EMERGING COMMUNICATIONS

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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