Notice Information
Notice Title
Digital and Social Media Agency Services (China)
Notice Description
The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.
Lot Information
Lot 1
China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service: - Specialist knowledge of new and existing Chinese social media platforms. - Experience of generating excellent return on investment from paid advertising on these platforms. - Experience of working for international brands, ideally some experience of working for education providers. - Provide advice on how to align our brand with Chinese social media platforms, adapting to Chinese culture, linguistics and user experiences. - Provide advice on the right platforms to use for individual campaigns and targets. - Experts in social media advertising, search engine marketing and programmatic. - Provide interim campaign reports and recommendations for changes to improve return on investment. - Provide detailed data reports at the end of individual campaigns and recommendations for future campaigns. - Provide and apply insights into new platforms and advertising opportunities. - Be experts at reaching specific target markets through detailed targeting according to age, income, interests etc, targeting prospective students, their parents and industry professionals. - Be experts at optimizing ad campaigns and driving results. - Provide advice on content that will resonate with these audiences, whilst also keeping content on brand. - Generate excellent results, using the right content and budget at the right time. - Assist us in developing a paid social media strategy and execute the agreed campaigns.
Renewal: Two optional extension of 12 months each. Maximum contract term 60 months (5 years)
Notice Details
Publication & Lifecycle
- Open Contracting ID
- ocds-r6ebe6-0000662880
- Publication Source
- Public Contracts Scotland
- Latest Notice
- https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN437027
- Current Stage
- Award
- All Stages
- Tender, Award
Procurement Classification
- Notice Type
- OJEU - F3 - Contract Award Notice
- Procurement Type
- Standard
- Procurement Category
- Services
- Procurement Method
- Open
- Procurement Method Details
- Open procedure
- Tender Suitability
- Not specified
- Awardee Scale
- SME
Common Procurement Vocabulary (CPV)
- CPV Divisions
79 - Business services: law, marketing, consulting, recruitment, printing and security
-
- CPV Codes
79340000 - Advertising and marketing services
79342000 - Marketing services
79413000 - Marketing management consultancy services
Notice Value(s)
- Tender Value
- £500,000 £500K-£1M
- Lots Value
- Not specified
- Awards Value
- Not specified
- Contracts Value
- Not specified
Notice Dates
- Publication Date
- 6 Jan 20224 years ago
- Submission Deadline
- 13 Sep 2021Expired
- Future Notice Date
- Not specified
- Award Date
- 8 Dec 20214 years ago
- Contract Period
- Not specified - Not specified
- Recurrence
- 4.5 years from award
Notice Status
- Tender Status
- Complete
- Lots Status
- Complete
- Awards Status
- Not Specified
- Contracts Status
- Active
Buyer & Supplier
Contracting Authority (Buyer)
- Main Buyer
- UNIVERSITY OF DUNDEE
- Contact Name
- Colin Girdwood
- Contact Email
- csgirdwood@dundee.ac.uk, t.kizeikova@dundee.ac.uk
- Contact Phone
- +44 1382386810, +44 7791603208
Buyer Location
- Locality
- DUNDEE
- Postcode
- DD1 4HN
- Post Town
- Dundee
- Country
- Scotland
-
- Major Region (ITL 1)
- TLM Scotland
- Basic Region (ITL 2)
- TLM0 Eastern Scotland
- Small Region (ITL 3)
- TLM03 Angus and Dundee City
- Delivery Location
- TLM71 Angus and Dundee City
-
- Local Authority
- Dundee City
- Electoral Ward
- West End
- Westminster Constituency
- Dundee Central
Further Information
Notice Documents
-
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=1
17th August 2021 - UoD-PF025-TC-2021 Annex E - Quality Schedule -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=9
17th August 2021 - UoD-PF025-TC-2021 Annex E - Quality Schedule DELETED Please see new Annex B -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=6
17th August 2021 - UoD-PF025-TC-2021 Master ITT Rev1.0 -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=8
17th August 2021 - UoD-PF025-TC-2021 Master ITT Rev1.1 (Changes highlighted in yellow). -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=4
17th August 2021 - UoD-PF025-TC-2021 Annex B -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=7
17th August 2021 - Combined and corrected Annex B - Statement of Requirements and Quality Schedule -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=2
13th August 2021 - UoD-PF025-TC-2021 Annex D -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=3
13th August 2021 - UoD-PF025-TC-2021 Annex B Statement of Requirements -
https://www.publiccontractsscotland.gov.uk/NoticeDownload/DownloadDocument.aspx?id=AUG424300&idx=5
13th August 2021 - UoD-PF025-TC-2021 Annex A -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG424300
Digital and Social Media Agency Services (China) - The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities. -
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN437027
Digital and Social Media Agency Services (China) - The University of Dundee (UoD) have a requirement for an expert in Chinese marketing, to provide us with a full digital service. China is our most important international market where we have a small team covering student recruitment, marketing and managing our partnerships with Chinese universities.
Open Contracting Data Standard (OCDS)
View full OCDS Record for this contracting process
The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.
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