Award

UWS - Strategic Marketing Consultancy

UNIVERSITY OF THE WEST OF SCOTLAND

This public procurement record has 1 release in its history.

Summary of the contracting process

The University of the West of Scotland has recently awarded a contract for "UWS - Strategic Marketing Consultancy" to SMRS Ltd. The procurement process was marked as complete under the limited procurement method, using an award procedure without prior publication of a call for competition. The project focused on understanding audience perceptions, drivers, and needs to improve future student experience and recruitment. The contract, worth £85,875, was signed on 7th August 2022.

This tender presents an opportunity for specialised marketing consultancies with experience in the higher education sector. The University's decision to use a limited procurement method without prior publication was justified by the extreme urgency of the project, aimed at achieving targeted student numbers promptly. Businesses with expertise in bespoke marketing consultancy for universities and business schools could find this contract suitable for their growth and expansion.

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Notice Title

UWS - Strategic Marketing Consultancy

Notice Description

The project is focussed on understanding audience's perceptions, drivers, needs and characteristics and will help the University improve the experience of future prospective students, whilst supporting recruitment needs. We require the assistance of a highly specialised supplier with unique skills and experience to complete the project.

Lot Information

Lot 1

The project is focussed on understanding audience's perceptions, drivers, needs and characteristics and will help the University improve the experience of future prospective students, whilst supporting recruitment needs. We require the assistance of a highly specialised supplier with unique skills and experience to complete the project.

Procurement Information

The supplier is strategic marketing consultancy and have specialised in the higher education market for over 20 years. With a team of 100+ employees, they work with over 70 universities and business schools in the UK and internationally to support highly bespoke marketing consultancy requirements for their clients. The structure and teams are set up for complex and time sensitive work in the HE sector. Tendering this work would miss the required timescales and potentially impact on UWS achieving targeted student numbers.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000702943
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG456055
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Limited
Procurement Method Details
Award procedure without prior publication of a call for competition
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£85,875 Under £100K

Notice Dates

Publication Date
10 Aug 20223 years ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
7 Aug 20223 years ago
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
UNIVERSITY OF THE WEST OF SCOTLAND
Contact Name
Not specified
Contact Email
procurement@uws.ac.uk
Contact Phone
+44 1418483110

Buyer Location

Locality
PAISLEY
Postcode
PA1 2BE
Post Town
Paisley
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM33 Inverclyde, East Renfrewshire, and Renfrewshire
Delivery Location
TLM83 Inverclyde, East Renfrewshire, and Renfrewshire

Local Authority
Renfrewshire
Electoral Ward
Paisley Northwest
Westminster Constituency
Paisley and Renfrewshire South

Supplier Information

Number of Suppliers
1
Supplier Name

SMRS

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG456055
    UWS - Strategic Marketing Consultancy - The project is focussed on understanding audience's perceptions, drivers, needs and characteristics and will help the University improve the experience of future prospective students, whilst supporting recruitment needs. We require the assistance of a highly specialised supplier with unique skills and experience to complete the project.

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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