Award

Consumer Marketing Effectiveness Measurement

VISITSCOTLAND

This public procurement record has 2 releases in its history.

Summary of the contracting process

VisitScotland, a marketing/tourism public body based in Edinburgh, UK, has completed the procurement process for the Consumer Marketing Effectiveness Measurement services. The tender was awarded to BDRC Continental, a small to medium-sized enterprise (SME). The contract, valued at £160,000 GBP, was signed on 29th November 2023.

This tender for Consumer Marketing Effectiveness Measurement services by VisitScotland presents an opportunity for businesses specialising in marketing analysis and customer journey measurement to grow their operations. The procurement method used was an open procedure, and the contract falls under the main procurement category of services. The deadline for bid submissions was 27th October 2023, with electronic submission being the preferred method. The procurement process was aimed at updating VisitScotland's understanding of their domestic and international audiences, and assessing the effectiveness of their marketing campaigns.

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Notice Title

Consumer Marketing Effectiveness Measurement

Notice Description

VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey by measuring the effectiveness of our marketing campaigns.

Lot Information

Lot 1

VisitScotland has appointed a supplier to update our knowledge on our key domestic and international audiences, including feedback on our marketing, the visitor experience and the customer journey this by measuring the effectiveness of our marketing campaigns.. procurement value reflects the maximum project budget including all contingencies and extensions

Renewal: 2 x 12-month renewals

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000746825
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=DEC495697
Current Stage
Award
All Stages
Tender, Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

73 - Research and development services and related consultancy services


CPV Codes

73110000 - Research services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£160,000 £100K-£500K

Notice Dates

Publication Date
29 Dec 20232 years ago
Submission Deadline
27 Oct 2023Expired
Future Notice Date
Not specified
Award Date
29 Nov 20232 years ago
Contract Period
Not specified - Not specified
Recurrence
36 months

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
Not specified
Contact Email
eileen.oneill@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH6 6JH
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified

Local Authority
City of Edinburgh
Electoral Ward
Leith
Westminster Constituency
Edinburgh North and Leith

Supplier Information

Number of Suppliers
1
Supplier Name

BDRC CONTINENTAL

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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