The Provision of Digital Marketing Services

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000756617-2024-05-23T00:00:00Z",
    "date": "2024-05-23T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000756617",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-9",
            "name": "City of Glasgow College",
            "identifier": {
                "legalName": "City of Glasgow College"
            },
            "address": {
                "streetAddress": "190 Cathedral Street",
                "locality": "Glasgow",
                "region": "UKM82",
                "postalCode": "G4 0RF"
            },
            "contactPoint": {
                "name": "Danielle Gough",
                "email": "danielle.gough@cityofglasgowcollege.ac.uk",
                "telephone": "+44 1413755251",
                "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.cityofglasgowcollege.ac.uk/"
            }
        },
        {
            "id": "org-10",
            "name": "Glasgow Sherriff and Justice of the Peace Court",
            "identifier": {
                "legalName": "Glasgow Sherriff and Justice of the Peace Court"
            },
            "address": {
                "locality": "Glasgow",
                "postalCode": "G5 9DA"
            },
            "contactPoint": {
                "email": "glasgow@scotcourts.gov.uk",
                "url": "http://"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "org-89",
            "name": "City of Glasgow College",
            "identifier": {
                "legalName": "City of Glasgow College"
            },
            "address": {
                "streetAddress": "190 Cathedral Street",
                "locality": "Glasgow",
                "region": "UKM82",
                "postalCode": "G4 0RF"
            },
            "contactPoint": {
                "name": "Danielle Gough",
                "email": "danielle.gough@cityofglasgowcollege.ac.uk",
                "telephone": "+44 1413755251",
                "url": "http://"
            },
            "roles": [
                "buyer",
                "centralPurchasingBody"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.cityofglasgowcollege.ac.uk/"
            }
        },
        {
            "id": "org-90",
            "name": "Big Think Agency",
            "identifier": {
                "legalName": "Big Think Agency"
            },
            "address": {
                "streetAddress": "5th Floor, The Wheatsheaf Building, 52 Speirs Wharf",
                "locality": "Glasgow",
                "region": "UKM82",
                "postalCode": "G4 9TJ"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "url": "http://"
            }
        },
        {
            "id": "org-91",
            "name": "Glasgow Sherriff and Justice of the Peace Court",
            "identifier": {
                "legalName": "Glasgow Sherriff and Justice of the Peace Court"
            },
            "address": {
                "locality": "Glasgow",
                "postalCode": "G5 9DA"
            },
            "contactPoint": {
                "email": "glasgow@scotcourts.gov.uk",
                "url": "http://"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "name": "City of Glasgow College",
        "id": "org-89"
    },
    "tender": {
        "id": "CS/COGC/22/33",
        "title": "The Provision of Digital Marketing Services",
        "description": "The College's Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College's in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79342000",
                        "scheme": "CPV"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM82"
                    },
                    {
                        "region": "UKM82"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amount": 400000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/esop/pts-host/public/pts/web/login.html",
        "tenderPeriod": {
            "endDate": "2024-02-29T17:00:00Z"
        },
        "awardPeriod": {
            "startDate": "2024-02-29T17:00:00Z"
        },
        "documents": [
            {
                "id": "JAN497530",
                "documentType": "contractNotice",
                "title": "The Provision of Digital Marketing Services",
                "description": "The College's Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College's in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JAN497530",
                "format": "text/html"
            },
            {
                "id": "MAY505838",
                "documentType": "awardNotice",
                "title": "The Provision of Digital Marketing Services",
                "description": "The College's Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College's in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY505838",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "The College's Marketing Department develops, implements and evaluates strategic marketing activities to position and promote City of Glasgow College locally, regionally, nationally and internationally. The main focus of this activity is student recruitment, supporting commercial income generation, and building brand awareness with key audience groups. To support the College's in-house team in delivering their marketing strategy, they are seeking to appoint a Digital Marketing Partner to work with their in-house team to deliver on college priority areas.",
                "status": "complete",
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "Case Study",
                            "description": "15"
                        },
                        {
                            "type": "price",
                            "description": "40"
                        }
                    ]
                },
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The contract has an option to extend for a further 12 months"
                }
            }
        ],
        "participationFees": [
            {
                "id": "1",
                "type": [
                    "document"
                ]
            }
        ],
        "bidOpening": {
            "date": "2024-02-29T17:00:00Z"
        },
        "contractTerms": {
            "hasElectronicPayment": true,
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed"
        },
        "coveredBy": [
            "GPA"
        ],
        "otherRequirements": {
            "requiresStaffNamesAndQualifications": true
        },
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "economic",
                    "description": "Please refer to Part 4 B Economic and Financial Standing of the SPD The College will use the following ratios to evaluate a bidder's financial status. Bidders must confirm within their response to the relevant question within the 'Qualification envelope' that as a minimum, 2 out of the 3 ratios can be met and what the value of each ratio is. Where 2 out of the 3 ratios cannot be met, the College may take the undernoted into consideration when assessing financial viability and the risk to the College, providing that the Bidder can supply evidence to substantiate any of the mitigating criteria. This list is not exhaustive and other criteria may be considered where proposed by a bidder as mitigating factors: Would the bidder have passed the checks if prior year accounts had been used? Were any of the poor appraisal outcomes 'marginal'? Does the bidder operate in a market which, traditionally, requires lower liquidity or higher debt finance? Does the bidder have sufficient reserves to sustain losses for a number of years? Does the bidder have a healthy cash-flow? Is the bidder profitable enough to finance the interest on its debt? Is most of the bidder's debt owed to group companies? Is the bidder's debt due to be repaid over a number of years, and affordable? Have the bidder's results been adversely affected by 'one off costs' and / or 'one off accounting treatments'? Do the bidder's auditors (where applicable) consider it to be a 'going concern'? Will the bidder provide a Parent Company Guarantee? Is the bidder the single supplier/source of the Goods/Works/Services in the marketplace? The College will obtain an Equifax Report or similar financial verification systems to validate the information provided. Please refer to Part 4 B Bidders must confirm they can provide the following supporting evidence prior to award: Employer's (Compulsory) Liability Insurance = 5,000,000 GBP Product Liability Insurance = 5,000,000 GBP Public Liability Insurance = 10,000,000 GBP Professional Liability Insurance = 2,000,000 GBP",
                    "minimum": "The 3 financial ratios to be evaluated are: Profitability - this is taken as profit after tax but before dividends and minority interests. If a company makes a profit then it is a pass for this ratio; Liquidity - this is calculated as current assets less stock and work in progress, divided by current liabilities. If the answer is greater than or equal to 'one' then it is a pass for this ratio; Gearing - this is calculated as the total external secured borrowing (short term and long term) divided by shareholder funds expressed as a percentage. If the answer is less than or equal to 100% it is considered a pass for this ratio."
                },
                {
                    "type": "technical",
                    "description": "Selection criteria as stated in the procurement documents"
                }
            ]
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "classification": {
            "id": "79342000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2024/S 000-003102"
        }
    ],
    "description": "(SC Ref:767377)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000756617"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000756617"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "CS/COGC/22/33",
            "suppliers": [
                {
                    "id": "org-90",
                    "name": "Big Think Agency"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "CS/COGC/22/33",
            "awardID": "CS/COGC/22/33",
            "status": "active",
            "value": {
                "amount": 400000,
                "currency": "GBP"
            },
            "dateSigned": "2024-05-22T00:00:00Z"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "204",
                "measure": "bids",
                "value": 10,
                "relatedLot": "1"
            },
            {
                "id": "205",
                "measure": "smeBids",
                "value": 10,
                "relatedLot": "1"
            },
            {
                "id": "206",
                "measure": "foreignBidsFromEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "207",
                "measure": "foreignBidsFromNonEU",
                "value": 10,
                "relatedLot": "1"
            },
            {
                "id": "208",
                "measure": "electronicBids",
                "value": 10,
                "relatedLot": "1"
            }
        ]
    }
}