Award

Forever Edinburgh Creative and Brand Marketing Framework

THE CITY OF EDINBURGH COUNCIL

This public procurement record has 3 releases in its history.

Award

02 Sep 2025 at 00:00

Tender

14 Mar 2025 at 00:00

Planning

10 Dec 2024 at 00:00

Summary of the contracting process

The City of Edinburgh Council has completed its procurement process for the "Forever Edinburgh Creative and Brand Marketing Framework." This contract is part of the council's initiative to promote Edinburgh internationally and locally, focusing on the creation of a wide range of promotional materials. The procurement method employed was a selective, restricted procedure, aimed at establishing a framework agreement involving graphic design services. The contract, valued at £320,000, was signed on 18th August 2025, with the associate procurement planning beginning in December 2024. The tendering stage closed on 8th April 2025. The location for the delivery of services is Edinburgh, within the general public services category, and the framework is intended to last for two years, with possible extensions of up to two additional years.

This contract represents a significant opportunity for small and medium-sized enterprises (SMEs) specialising in graphic design, animation, and creative copywriting, offering them a platform to engage with a prominent public sector client. Such businesses can leverage this opportunity to expand their portfolio by contributing to high-profile, award-winning marketing campaigns for Edinburgh's tourism. The framework also requires flexibility and nimbleness from suppliers, making it particularly suitable for smaller design studios capable of quick turnarounds across digital and print media. The awarded suppliers, Richy Lamb Graphic Design, The Lost Line Ltd, and Union Direct, are all SMEs that have successfully demonstrated the quality and adaptability required to support Edinburgh's ambitious marketing goals, highlighting the potential for similar businesses to thrive in public procurement initiatives.

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Notice Title

Forever Edinburgh Creative and Brand Marketing Framework

Notice Description

This is a Contract Award Notice. The City of Edinburgh Council require a framework Agreement of Graphic Designers to create promotional assets and aid with campaign and brand rollout and delivery.

Lot Information

Lot 1

Forever Edinburgh is the Destination Marketing organisation for Edinburgh, based within The City of Edinburgh council. Forever Edinburgh is tasked with promoting the City on a national and international stage. Working closely with private tourism businesses, public agencies and the City of Edinburgh Council, they work to ensure that visitors experience the very best of Edinburgh and the city utilises its outstanding tourism assets in a sustainable way. They: Promote Edinburgh around the world to build awareness of and demand for the city to prospective inbound leisure visitors; Provide information and inspiration to visitors and potential visitors so they get the best out of a stay in Edinburgh; Support industry on the delivery of the Edinburgh 2030 Tourism Strategy; Engage Edinburgh's residents and communities in the positive promotion of their city; Lead our partners in steering city promotional activity; Support industry partners on the delivery of quality assurance initiatives; and Provide advice to visitors and industry partners to ensure local tourism businesses strive to exceed visitors' expectations. In order to fulfil its remit, Forever Edinburgh is required to produce a large volume and variety of promotional materials. The City of Edinburgh Council require a Framework Agreement of Graphic Designers to create these promotional assets and aid with campaign and brand rollout and delivery. The Council requires small, nimble designers/creative studios who can deliver quick rollout of variety of smaller design assets across web, social, paid digital advertising and print channels.. Please download the SPD and accompanying information on PCS-T for full details.

Renewal: It is the intention of the Council that the Framework Agreement resulting from this process will last for a period of two years with two optional 12 month extensions (2 + 1 + 1), undertaken at the sole discretion of the Council.

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000785350
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP538226
Current Stage
Award
All Stages
Planning, Tender, Award

Procurement Classification

Notice Type
OJEU - F3 - Contract Award Notice
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Restricted procedure
Tender Suitability
Not specified
Awardee Scale
SME

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79822500 - Graphic design services

Notice Value(s)

Tender Value
£320,000 £100K-£500K
Lots Value
£320,000 £100K-£500K
Awards Value
Not specified
Contracts Value
£320,000 £100K-£500K

Notice Dates

Publication Date
2 Sep 20255 months ago
Submission Deadline
8 Apr 2025Expired
Future Notice Date
31 Jan 2025Expired
Award Date
18 Aug 20256 months ago
Contract Period
Not specified - Not specified
Recurrence
The Council reserves the right to review requirements at the extension intervals stated in the Notice.

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Contracting Authority (Buyer)

Main Buyer
THE CITY OF EDINBURGH COUNCIL
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
TLM75 City of Edinburgh

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Supplier Information

Number of Suppliers
3
Supplier Names

RICHY LAMB GRAPHIC DESIGN

THE LOST LINE

UNION DIRECT

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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