Multichannel Advertising & SEO Agency for Student Recruitment

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000794617-2025-06-04T00:00:00Z",
    "date": "2025-06-04T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000794617",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-24",
            "name": "Abertay University",
            "identifier": {
                "legalName": "Abertay University"
            },
            "address": {
                "streetAddress": "Bell Street",
                "locality": "Dundee",
                "region": "UK",
                "postalCode": "DD1 1HG"
            },
            "contactPoint": {
                "email": "procurement@abertay.ac.uk",
                "telephone": "+44 1382308995",
                "url": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ],
                "url": "http://www.abertay.ac.uk"
            }
        },
        {
            "id": "org-25",
            "name": "Dundee Sheriff Court",
            "identifier": {
                "legalName": "Dundee Sheriff Court"
            },
            "address": {
                "streetAddress": "6 West Bell Street",
                "locality": "Dundee",
                "postalCode": "DD1 9AD"
            },
            "contactPoint": {
                "url": "http://"
            },
            "roles": [
                "reviewBody"
            ]
        },
        {
            "id": "org-58",
            "name": "Abertay University",
            "identifier": {
                "legalName": "Abertay University"
            },
            "address": {
                "streetAddress": "Bell Street",
                "locality": "Dundee",
                "region": "UK",
                "postalCode": "DD1 1HG"
            },
            "contactPoint": {
                "email": "procurement@abertay.ac.uk",
                "telephone": "+44 1382308995"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Body governed by public law",
                        "scheme": "TED_CA_TYPE"
                    },
                    {
                        "id": "09",
                        "description": "Education",
                        "scheme": "COFOG"
                    }
                ]
            }
        },
        {
            "id": "org-334",
            "name": "Anything is Possible",
            "identifier": {
                "legalName": "Anything is Possible"
            },
            "address": {
                "streetAddress": "3rd Floor Frederick House, 41-46 Frederick Place",
                "locality": "Brighton",
                "region": "UKJ21",
                "postalCode": "BN1 4EA"
            },
            "contactPoint": {
                "telephone": "+44 2031304065"
            },
            "roles": [
                "supplier"
            ],
            "details": {
                "scale": "sme",
                "url": "http://"
            }
        },
        {
            "id": "org-335",
            "name": "Dundee Sheriff Court",
            "identifier": {
                "legalName": "Dundee Sheriff Court"
            },
            "address": {
                "streetAddress": "6 West Bell Street",
                "locality": "Dundee",
                "postalCode": "DD1 9AD"
            },
            "contactPoint": {
                "url": "http://"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "name": "Abertay University",
        "id": "org-58"
    },
    "tender": {
        "id": "038-AU-PRO-2425",
        "title": "Multichannel Advertising & SEO Agency for Student Recruitment",
        "description": "Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.",
        "status": "complete",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79340000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341100",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341200",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341400",
                        "scheme": "CPV"
                    }
                ],
                "deliveryLocation": {
                    "description": "Bell Street, Dundee"
                },
                "deliveryAddresses": [
                    {
                        "region": "UKM71"
                    },
                    {
                        "region": "UKM71"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "value": {
            "amount": 1260000,
            "currency": "GBP"
        },
        "procurementMethod": "open",
        "procurementMethodDetails": "Open procedure",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://www.publictendersscotland.publiccontractsscotland.gov.uk/",
        "tenderPeriod": {
            "endDate": "2025-04-28T12:00:00Z"
        },
        "awardPeriod": {
            "startDate": "2025-04-28T13:00:00Z"
        },
        "documents": [
            {
                "id": "MAR527002",
                "documentType": "contractNotice",
                "title": "Multichannel Advertising & SEO Agency for Student Recruitment",
                "description": "Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAR527002",
                "format": "text/html"
            },
            {
                "id": "JUN531817",
                "documentType": "awardNotice",
                "title": "Multichannel Advertising & SEO Agency for Student Recruitment",
                "description": "Abertay University seeks a strategic agency partner with extensive expertise in multichannel advertising and search engine optimisation (SEO) to support and enhance student recruitment for undergraduate and postgraduate programs. The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=JUN531817",
                "format": "text/html"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "The selected agency will be expected to deliver a comprehensive, data-driven strategy that increases the university's visibility, engagement, and conversion rates across key target markets in Scotland, the rest of the UK, and internationally",
                "status": "complete",
                "hasOptions": false,
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "The University shall have the option to extend the contract for up to two additional periods of two years each, following the initial three-year term. Where the option to extend is exercised, the University shall be entitled to terminate the contract at any time during the ex-tended period upon giving the Tenderer three months' notice in writing of its intention to terminate the contract."
                },
                "awardCriteria": {
                    "criteria": [
                        {
                            "type": "quality",
                            "name": "technical",
                            "description": "70"
                        },
                        {
                            "type": "price",
                            "description": "30"
                        }
                    ]
                }
            }
        ],
        "bidOpening": {
            "date": "2025-04-28T13:00:00Z",
            "address": {
                "streetAddress": "Kydd Building, 40 Bell Street, Dundee, DD1 1HG"
            }
        },
        "contractTerms": {
            "hasElectronicOrdering": true
        },
        "coveredBy": [
            "GPA"
        ],
        "selectionCriteria": {
            "criteria": [
                {
                    "type": "suitability",
                    "description": "Bidders must be suitably qualified to pursue the professional activity in question. As such, the following conditions apply: The bidder must demonstrate compliance with relevant advertising regulations and codes of practice applicable in the UK. Membership of, or compliance with, the following regulatory bodies and codes will be considered evidence of suitability: Advertising Standards Authority (ASA) - the UK's independent regulator for advertising across all media. Bidders must adhere to rulings and guidance issued by the ASA. Committee of Advertising Practice (CAP) - the body responsible for writing the UK Advertising Codes. Bidders must comply with the CAP Code and demonstrate knowledge and application of these rules in the planning and delivery of advertising campaigns. Evidence of compliance may include relevant accreditations, previous experience aligning with ASA/CAP requirements, or confirmation of internal governance mechanisms to ensure regulatory adherence."
                },
                {
                    "type": "economic",
                    "description": "As detailed in the Qualification Envelop and Evaluation document within PCS-T suppliers documents"
                },
                {
                    "type": "technical",
                    "description": "As detailed in the Qualification Envelop and Evaluation document within PCS-T suppliers documents"
                }
            ]
        },
        "submissionTerms": {
            "languages": [
                "en"
            ],
            "bidValidityPeriod": {
                "durationInDays": 90
            }
        },
        "classification": {
            "id": "79341000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0024",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "description": "(SC Ref:800728)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000794617"
        },
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000794617"
        }
    ],
    "noticetype": "OJEU - F3 - Contract Award Notice",
    "awards": [
        {
            "id": "038-AU-PRO-2425",
            "suppliers": [
                {
                    "id": "org-334",
                    "name": "Anything is Possible"
                }
            ],
            "relatedLots": [
                "1"
            ]
        }
    ],
    "contracts": [
        {
            "id": "038-AU-PRO-2425",
            "awardID": "038-AU-PRO-2425",
            "status": "active",
            "value": {
                "amount": 1050000,
                "currency": "GBP"
            },
            "dateSigned": "2025-06-04T00:00:00Z"
        }
    ],
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2025/S 000-011619"
        }
    ],
    "bids": {
        "statistics": [
            {
                "id": "816",
                "measure": "bids",
                "value": 11,
                "relatedLot": "1"
            },
            {
                "id": "817",
                "measure": "smeBids",
                "value": 11,
                "relatedLot": "1"
            },
            {
                "id": "818",
                "measure": "foreignBidsFromEU",
                "value": 0,
                "relatedLot": "1"
            },
            {
                "id": "819",
                "measure": "foreignBidsFromNonEU",
                "value": 11,
                "relatedLot": "1"
            },
            {
                "id": "820",
                "measure": "electronicBids",
                "value": 11,
                "relatedLot": "1"
            }
        ]
    }
}