Tender

PR Services in North America: Business to Business PR Focus

VISITSCOTLAND

This public procurement record has 1 release in its history.

Tender

18 Feb 2026 at 00:00

Summary of the contracting process

VisitScotland is inviting tenders for a contract involving PR services focusing on Business to Business PR in North America, specifically targeting the US and Canada. The tender is categorised under the Marketing/Tourism industry and aims to support VisitScotland's global brand strategy. Bidders can submit electronically via the outlined platform, with a contract value estimated at £209,796. The process follows an open procedure, allowing broad participation, and submissions are accepted until 20 March 2026, a date marking both the end of the tender period and the commencement of bid openings and awards. The buying organisation, VisitScotland, located in Edinburgh, is a central purchasing body, and further information can be accessed through their online resources.

This contract presents significant growth opportunities for PR agencies with expertise in business travel and tourism sectors. Businesses with a strong presence or interest in North America, specifically the US and Canadian markets, would be well-positioned to leverage their local insights and existing networks to fulfil the contract requirements. The programme's potential for renewal adds a longer-term business opportunity, with extensions possible up to December 2028. Companies focusing on innovative and multi-channel PR strategies will find this tender appealing as a means to expand their international portfolio and tap into VisitScotland’s strategic vision.

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Notice Title

PR Services in North America: Business to Business PR Focus

Notice Description

VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the Business travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy.

Lot Information

Lot 1

VisitScotland is looking to contract a full-service Public Relations agency with specialised expertise in the Business travel sector to deliver a wide portfolio of PR activities in the US and Canada in support of VisitScotland's global brand strategy.

Renewal: 2 x 12 month extensions

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000824073
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=FEB549873
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
OJEU - F2 - Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79416000 - Public relations services

Notice Value(s)

Tender Value
£209,796 £100K-£500K
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
18 Feb 20265 days ago
Submission Deadline
20 Mar 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
December 2028

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
VISITSCOTLAND
Contact Name
kirsty c strowes
Contact Email
kirsty.strowes@visitscotland.com
Contact Phone
+44 1314722222

Buyer Location

Locality
EDINBURGH
Postcode
EH8 8BG
Post Town
Edinburgh
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM1 East Central Scotland
Small Region (ITL 3)
TLM13 City of Edinburgh
Delivery Location
Not specified

Local Authority
City of Edinburgh
Electoral Ward
City Centre
Westminster Constituency
Edinburgh East and Musselburgh

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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