Tender

Digital Marketing Agency

SCOTRAIL TRAINS LIMITED

This public procurement record has 1 release in its history.

Tender

01 May 2026 at 00:00

Summary of the contracting process

ScotRail Trains Limited is currently in the tender stage for the procurement of a Digital Marketing Agency. This contract, categorised under railway services, is located in the UK, specifically Scotland (UKM region). The process follows a negotiated procedure with a prior call for competition, focusing on services as the main procurement category. Interested suppliers must submit their Pre-Qualification Questionnaires (PQQ) through the ScotRail e-sourcing system by 1st June 2026 at 12:00 PM. The strategic partnership will span 1080 days with the potential for two additional 12-month extensions.

This tender presents an excellent opportunity for digital marketing firms specialising in delivering integrated and high-performing digital activities within a multi-agency ecosystem. Companies with strong collaborative, creative, and strategic expertise, particularly those familiar with the railway sector, are well-suited to compete. Participation in this tender could enable businesses to establish a long-term partnership with ScotRail, enhancing their portfolio and industry presence in the UK railway market. Electronic submission methods are employed, and the procurement process allows for electronic payments and ordering, promoting efficiency and streamlined operations.

Find more tenders on our Open Data Platform.
How relevant is this notice?

Notice Title

Digital Marketing Agency

Notice Description

ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.

Lot Information

Lot 1

ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.. To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system which can be accessed via this link: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx

Renewal: 2 x 12 months optional extension options

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000830846
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY554981
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
OJEU - F5 - Contract Notice (Utilities)
Procurement Type
Framework
Procurement Category
Services
Procurement Method
Selective
Procurement Method Details
Negotiated procedure with prior call for competition
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security


CPV Codes

79340000 - Advertising and marketing services

79341200 - Advertising management services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
1 May 20262 days ago
Submission Deadline
1 Jun 20264 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Contracting Authority (Buyer)

Main Buyer
SCOTRAIL TRAINS LIMITED
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
GLASGOW
Postcode
G2 6HQ
Post Town
Glasgow
Country
Scotland

Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM3 West Central Scotland
Small Region (ITL 3)
TLM32 Glasgow City
Delivery Location
TLM Scotland

Local Authority
Glasgow City
Electoral Ward
Anderston/City/Yorkhill
Westminster Constituency
Glasgow North

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY554981
    Digital Marketing Agency - ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.

Open Contracting Data Standard (OCDS)

View full OCDS Record for this contracting process

Download

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

{
    "tag": [
        "compiled"
    ],
    "id": "ocds-r6ebe6-0000830846-2026-05-01T00:00:00Z",
    "date": "2026-05-01T00:00:00Z",
    "ocid": "ocds-r6ebe6-0000830846",
    "initiationType": "tender",
    "parties": [
        {
            "id": "org-1",
            "name": "ScotRail Trains Limited",
            "identifier": {
                "legalName": "ScotRail Trains Limited"
            },
            "address": {
                "streetAddress": "Atrium Court, 50 Waterloo Street",
                "locality": "Glasgow",
                "region": "UKM",
                "postalCode": "G2 6HQ"
            },
            "contactPoint": {
                "email": "kathleen.gay@scotrail.co.uk",
                "url": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx"
            },
            "roles": [
                "buyer"
            ],
            "details": {
                "classifications": [
                    {
                        "id": "Railway services",
                        "scheme": "TED_CE_ACTIVITY"
                    }
                ],
                "url": "https://www.scotrail.co.uk/"
            }
        },
        {
            "id": "org-2",
            "name": "Glasgow Sheriff Court",
            "identifier": {
                "legalName": "Glasgow Sheriff Court"
            },
            "address": {
                "locality": "Glasgow"
            },
            "contactPoint": {
                "url": "http://"
            },
            "roles": [
                "reviewBody"
            ]
        }
    ],
    "buyer": {
        "name": "ScotRail Trains Limited",
        "id": "org-1"
    },
    "tender": {
        "id": "SR-PACT-PROJ-0894",
        "title": "Digital Marketing Agency",
        "description": "ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.",
        "status": "active",
        "items": [
            {
                "id": "1",
                "additionalClassifications": [
                    {
                        "id": "79340000",
                        "scheme": "CPV"
                    },
                    {
                        "id": "79341200",
                        "scheme": "CPV"
                    }
                ],
                "deliveryAddresses": [
                    {
                        "region": "UKM"
                    }
                ],
                "relatedLot": "1"
            }
        ],
        "procurementMethod": "selective",
        "procurementMethodDetails": "Negotiated procedure with prior call for competition",
        "mainProcurementCategory": "services",
        "submissionMethod": [
            "electronicSubmission"
        ],
        "submissionMethodDetails": "https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx",
        "tenderPeriod": {
            "endDate": "2026-06-01T12:00:00Z"
        },
        "documents": [
            {
                "id": "MAY554981",
                "documentType": "contractNotice",
                "title": "Digital Marketing Agency",
                "description": "ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.",
                "url": "https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=MAY554981",
                "format": "text/html"
            },
            {
                "id": "economic",
                "documentType": "economicSelectionCriteria"
            },
            {
                "id": "technical",
                "documentType": "technicalSelectionCriteria"
            }
        ],
        "lots": [
            {
                "id": "1",
                "description": "ScotRail is seeking a digital agency that can operate as a strategic partner within a multi-agency ecosystem. The appointed agency must bring clarity, specialist expertise and strong collaboration skills, acting as the connective layer across creative, media, PR, CRM and web partners to deliver high-performing digital activity. To review the full scope and PQQ documentations suppliers should access the ScotRail e-sourcing system Wax via this link https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system. Any clarifications or questions must be submitted using the 'messaging' tab within the project on the Wax e-sourcing system.. To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system which can be accessed via this link: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx",
                "status": "active",
                "hasOptions": false,
                "secondStage": {
                    "minimumCandidates": 3
                },
                "submissionTerms": {
                    "variantPolicy": "notAllowed"
                },
                "contractPeriod": {
                    "durationInDays": 1080
                },
                "hasRenewal": true,
                "renewal": {
                    "description": "2 x 12 months optional extension options"
                }
            }
        ],
        "contractTerms": {
            "hasElectronicPayment": true,
            "hasElectronicOrdering": true,
            "electronicInvoicingPolicy": "allowed"
        },
        "coveredBy": [
            "GPA"
        ],
        "secondStage": {
            "successiveReduction": true,
            "invitationDate": "2026-07-20T00:00:00Z"
        },
        "submissionTerms": {
            "languages": [
                "en"
            ]
        },
        "techniques": {
            "hasFrameworkAgreement": true,
            "frameworkAgreement": {
                "maximumParticipants": 1
            }
        },
        "classification": {
            "id": "79340000",
            "scheme": "CPV"
        },
        "hasRecurrence": false,
        "legalBasis": {
            "id": "32014L0025",
            "scheme": "CELEX"
        }
    },
    "language": "EN",
    "relatedProcesses": [
        {
            "id": "1",
            "relationship": [
                "planning"
            ],
            "scheme": "EU-OJ",
            "identifier": "2025/S 000-066667"
        }
    ],
    "description": "To register your interest in this opportunity a PQQ response must be submitted by the supplier by the stated deadline on the Wax system which can be accessed via this link: https://scotrail.wax-live.com/S2C/DisplayModules/TradeModules/Negotiations/Opportunities/ListEvents.aspx (SC Ref:830846)",
    "links": [
        {
            "rel": "canonical",
            "href": "https://api.publiccontractsscotland.gov.uk/v1/Notice?id=ocds-r6ebe6-0000830846"
        }
    ],
    "noticetype": "OJEU - F5 - Contract Notice (Utilities)"
}