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Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding

South Lanarkshire Council

This public procurement record has 1 release in its history.

Planning

11 Aug 2026 at 01:00

PCS Notice - Website Prior Information Notice
Summary of the contracting process

South Lanarkshire Council is planning to commission a creative consultancy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. The services cover market assessment, visitor and audience research, benchmarking, brand development, website design and build, a photography and video content library, and a wayfinding strategy. The brand work includes concepts, a final identity and guidance for signage, interpretation and promotion. The website is intended to promote Douglas Valley as a place to live, work and visit, with an interactive map of recreational and active travel routes. Wayfinding work covers signage hierarchies, locations, materials and priority installations. Delivery will span Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack in South Lanarkshire.

The procurement is at the planning stage: South Lanarkshire Council has stated an intention to procure and has not issued an invitation to tender. It expects to use an open tender for one lot covering the full consultancy scope. The council’s indicative date for the next notice is 11 September 2026; this is an expected publication date rather than a response deadline. The planned website is to be scalable, content-led and supported over a ten-year lifespan, with hosting on a secure UK-based platform and maintenance arrangements. The project supports an ambition to attract up to 100,000 annual visits by 2036. Evaluation arrangements, eligibility requirements and a contract value have not been set out at this planning stage.

The work should suit consultancies able to combine destination research, strategic marketing, brand identity, accessible digital design and place-based wayfinding. Relevant teams will need to turn visitor data, market trends, audience segmentation and comparable destination research into practical recommendations and a coherent public-facing identity. Website capability should include accessible content management systems, interactive mapping, route information and flexible updates for diversions, alongside secure UK-based hosting and ongoing support. The commission also calls for copyright-cleared photography and short-form video, community engagement and youth-focused workshops, with content showing people, nature, heritage, renewable energy, local communities, the local economy and outdoor recreation. Experience of inclusive signage and interpretation design, active travel routes and community collaboration would be well aligned with the council’s stated requirements.

How relevant is this notice?

Notice Information

Notice Title

Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding

Notice Description

South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, visit and enjoy, supporting ambitions to attract up to 100,000 annual visits by 2036. Develop a scalable, content-led website with a planned lifespan of ten years. Include six core pages: Home, About, Explore, See & Stay, News and Contact. The Explore section will feature an interactive map highlighting key recreational and active travel routes, points of interest and route information including distance, elevation, difficulty and duration. Build the site on an accessible CMS suitable for community and council users. Host on a secure UK-based platform with maintenance and support arrangements. Ensure accessibility compliance and provide flexible management of route information and temporary diversions. 4. Photography and Video Library Establish a copyright-cleared library of photography and short-form video content for web, social media and print use. Source content through community engagement, youth-focused workshops and professional photography where required. Content will reflect identified visitor segments and feature strong people-focused imagery. Coverage will include renewable energy, local communities, nature, heritage and identity, local economy and outdoor recreation. Key locations include Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack, alongside significant natural, heritage and recreation assets. 5. Wayfinding Strategy and Design Guidance Develop a first-phase wayfinding strategy focused on Coalburn, Douglas, Glespin, Douglasdale Community Woodland and connecting active travel routes. Establish a hierarchy of signage including gateway signs, orientation panels, interpretation boards, directional signage and waymarkers. Produce a spatial strategy identifying suitable signage locations. Develop design guidance covering dimensions, materials, specification, siting and future rollout. Prepare detailed proposals for priority installations to support future procurement. Work with Community Action Lanarkshire on implementation of information signs, directional signage and waymarkers along the NCN-Coalburn-Douglas route. Ensure all strategy, design and implementation follow inclusive design principles.

Lot Information

Lot 1

South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, visit and enjoy, supporting ambitions to attract up to 100,000 annual visits by 2036. Develop a scalable, content-led website with a planned lifespan of ten years. Include six core pages: Home, About, Explore, See & Stay, News and Contact. The Explore section will feature an interactive map highlighting key recreational and active travel routes, points of interest and route information including distance, elevation, difficulty and duration. Build the site on an accessible CMS suitable for community and council users. Host on a secure UK-based platform with maintenance and support arrangements. Ensure accessibility compliance and provide flexible management of route information and temporary diversions. 4. Photography and Video Library Establish a copyright-cleared library of photography and short-form video content for web, social media and print use. Source content through community engagement, youth-focused workshops and professional photography where required. Content will reflect identified visitor segments and feature strong people-focused imagery. Coverage will include renewable energy, local communities, nature, heritage and identity, local economy and outdoor recreation. Key locations include Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack, alongside significant natural, heritage and recreation assets. 5. Wayfinding Strategy and Design Guidance Develop a first-phase wayfinding strategy focused on Coalburn, Douglas, Glespin, Douglasdale Community Woodland and connecting active travel routes. Establish a hierarchy of signage including gateway signs, orientation panels, interpretation boards, directional signage and waymarkers. Produce a spatial strategy identifying suitable signage locations. Develop design guidance covering dimensions, materials, specification, siting and future rollout. Prepare detailed proposals for priority installations to support future procurement. Work with Community Action Lanarkshire on implementation of information signs, directional signage and waymarkers along the NCN-Coalburn-Douglas route. Ensure all strategy, design and implementation follow inclusive design principles.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000838142
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562076
Current Stage
Planning
All Stages
Planning

Procurement Classification

Notice Type
PCS Notice - Website Prior Information Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Not Specified
Procurement Method Details
Not specified
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79310000 - Market research services

79340000 - Advertising and marketing services

79342000 - Marketing services

79413000 - Marketing management consultancy services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
11 Aug 20262 weeks ago
Submission Deadline
Not specified
Future Notice Date
11 Sep 20262 weeks to go
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Planned
Lots Status
Planned
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
South Lanarkshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
HAMILTON
Postcode
ML3 0AA
Postcode Area
Motherwell
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM9 Southern Scotland
Small Region (ITL 3)
TLM95 South Lanarkshire
Delivery Location
TLM95 South Lanarkshire
Local Authority
South Lanarkshire
Electoral Ward
Hamilton North and East
Westminster Constituency
Hamilton and Clyde Valley

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG562076
    Open Tender for Douglas Valley Outdoor Recreation and Adventure Tourism Market Research, Branding, Website Development & Wayfinding - South Lanarkshire Council seeks a Creative Consultancy to deliver a Market Assessment, Branding Strategy, Website Development, Content Library and Wayfinding Strategy for the Douglas Valley Outdoor Recreation and Adventure Tourism initiative within the Hagshaw Energy Cluster. 1. Market Assessment Review existing project documentation and identify implications for branding, marketing and website development. Analyse visitor data, market trends and audience segmentation, including visitor case studies. Benchmark comparable projects and destinations. Provide recommendations to inform branding, website design, content and future marketing activity. 2. Branding Development Develop and consult on three branding concepts before producing a final identity. Create brand assets including logo, name, tagline, colours, fonts and digital/print applications. Produce brand guidelines covering signage, interpretation, promotional materials and integration with existing site branding. Include recommendations for social media and future marketing activity. 3. Website Design, Build and Launch Create a branded website promoting Douglas Valley as a destination to live, work, visit and enjoy, supporting ambitions to attract up to 100,000 annual visits by 2036. Develop a scalable, content-led website with a planned lifespan of ten years. Include six core pages: Home, About, Explore, See & Stay, News and Contact. The Explore section will feature an interactive map highlighting key recreational and active travel routes, points of interest and route information including distance, elevation, difficulty and duration. Build the site on an accessible CMS suitable for community and council users. Host on a secure UK-based platform with maintenance and support arrangements. Ensure accessibility compliance and provide flexible management of route information and temporary diversions. 4. Photography and Video Library Establish a copyright-cleared library of photography and short-form video content for web, social media and print use. Source content through community engagement, youth-focused workshops and professional photography where required. Content will reflect identified visitor segments and feature strong people-focused imagery. Coverage will include renewable energy, local communities, nature, heritage and identity, local economy and outdoor recreation. Key locations include Coalburn, Douglas, Glenbuck, Glespin, Lesmahagow, Mainshill, Muirkirk, Poneil, Rigside, Douglas Water and Spireslack, alongside significant natural, heritage and recreation assets. 5. Wayfinding Strategy and Design Guidance Develop a first-phase wayfinding strategy focused on Coalburn, Douglas, Glespin, Douglasdale Community Woodland and connecting active travel routes. Establish a hierarchy of signage including gateway signs, orientation panels, interpretation boards, directional signage and waymarkers. Produce a spatial strategy identifying suitable signage locations. Develop design guidance covering dimensions, materials, specification, siting and future rollout. Prepare detailed proposals for priority installations to support future procurement. Work with Community Action Lanarkshire on implementation of information signs, directional signage and waymarkers along the NCN-Coalburn-Douglas route. Ensure all strategy, design and implementation follow inclusive design principles.

Open Contracting Data Standard (OCDS)

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