River Tweed Trail, Brand Positioning and Audience Development

Notice Information

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Notice Title

River Tweed Trail, Brand Positioning and Audience Development

Notice Description

The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

Lot Information

Lot 1

The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

Notice Details

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Publication & Lifecycle

Open Contracting ID: ocds-r6ebe6-0000839227
Publication Source: Public Contracts Scotland
Latest Notice: https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571
Current Stage: Tender
All Stages: Tender

Procurement Classification

Notice Type: PCS Notice - Website Contract Notice
Procurement Type: Standard
Procurement Category: Services
Procurement Method: Open
Procurement Method Details: Open procedure
Tender Suitability: Not specified
Awardee Scale: Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions: 79 - Business services: law, marketing, consulting, recruitment, printing and security
CPV Codes: 79342000 - Marketing services

Notice Value(s)

Tender Value: £10,000 Under £100K
Lots Value: £10,000 Under £100K
Awards Value: Not specified
Contracts Value: Not specified

Notice Dates

Publication Date: 4 Aug 20262 days ago
Submission Deadline: 9 Sep 20262 months to go
Future Notice Date: Not specified
Award Date: Not specified
Contract Period: Not specified - Not specified
Recurrence: Not specified

Notice Status

Tender Status: Active
Lots Status: Active
Awards Status: Not Specified
Contracts Status: Not Specified

Buyer & Supplier

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Contracting Authority (Buyer)

Main Buyer: TWEED FORUM
Contact Name: Available with D3 Tenders Premium →
Contact Email: Available with D3 Tenders Premium →
Contact Phone: Available with D3 Tenders Premium →

Buyer Location

Locality: MELROSE
Postcode: TD6 9DF
Post Town: Galashiels
Country: Scotland
Major Region (ITL 1): TLM Scotland
Basic Region (ITL 2): TLM9 Southern Scotland
Small Region (ITL 3): TLM91 Scottish Borders
Delivery Location: TLM91 Scottish Borders
Local Authority: Scottish Borders
Electoral Ward: Leaderdale and Melrose
Westminster Constituency: Berwickshire, Roxburgh and Selkirk

Further Information

Notice Documents

https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571
River Tweed Trail, Brand Positioning and Audience Development - The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

Notice URLs

Open Contracting Data Standard (OCDS)

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JSON Markdown

The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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