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River Tweed Trail, Brand Positioning and Audience Development

Tweed Forum

This public procurement record has 1 release in its history.

Tender

04 Aug 2026 at 01:00

PCS Notice - Website Contract Notice
Summary of the contracting process

Tweed Forum is commissioning specialist consultancy or agency support for the River Tweed Trail (RTT), a visitor-focused walking and cycling tourism destination spanning Scotland and England. The work will refine and articulate the Trail’s visitor proposition, develop clear brand positioning and identify target audiences whose motivations, values and interests align with the Trail experience. It will define the RTT’s unique selling proposition using its combination of landscapes, heritage, culture, communities and cross-border identity, establishing a differentiated position in the tourism market. The procurement is for services, classified under CPV 79342000 (marketing services). Delivery is in the Scottish Borders, with Tweed Forum as the buying organisation. The requirement is a single package of work rather than separate lots, covering both brand positioning and audience development.

The process reached tender: Tweed Forum invited offers through an open procedure. It comprises one lot, with an estimated value of £10,000 and a contract duration of 120 days. Bids were to be submitted electronically in English by 9 September 2026 at 17:00 UTC. The scheduled bid opening and start of the award period were 10 September 2026 at 09:00 UTC. Evaluation includes a suitability assessment, with the detailed requirements set out in the invitation to tender. Variants are not allowed. The contract provides for electronic payment and allows electronic invoicing. The procurement is covered by the Government Procurement Agreement, and performance requirements are to follow the invitation to tender.

This opportunity suits a specialist brand strategy, destination marketing or tourism consultancy, or an agency combining these capabilities with audience research and development. Relevant suppliers will need to turn research and stakeholder insight into a clear visitor proposition, differentiated market positioning and a defined unique selling proposition. Experience of walking, cycling, outdoor or place-based tourism would be well aligned with the requirement, particularly where suppliers can demonstrate understanding of destinations shaped by landscapes, heritage, culture and local communities. The brief also suits teams able to analyse audience motivations, values and interests and translate them into practical target-market recommendations. Suppliers should be comfortable working across a cross-border destination involving Scotland and England and delivering a focused consultancy assignment within the stated contract period.

How relevant is this notice?

Notice Information

Notice Title

River Tweed Trail, Brand Positioning and Audience Development

Notice Description

The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

Lot Information

Lot 1

The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000839227
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571
Current Stage
Tender
All Stages
Tender

Procurement Classification

Notice Type
PCS Notice - Website Contract Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Not specified

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79342000 - Marketing services

Notice Value(s)

Tender Value
£10,000 Under £100K
Lots Value
£10,000 Under £100K
Awards Value
Not specified
Contracts Value
Not specified

Notice Dates

Publication Date
4 Aug 20263 weeks ago
Submission Deadline
9 Sep 20262 weeks to go
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Active
Lots Status
Active
Awards Status
Not Specified
Contracts Status
Not Specified

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
Tweed Forum
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
MELROSE
Postcode
TD6 9DF
Postcode Area
Galashiels
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM9 Southern Scotland
Small Region (ITL 3)
TLM91 Scottish Borders
Delivery Location
TLM91 Scottish Borders
Local Authority
Scottish Borders
Electoral Ward
Leaderdale and Melrose
Westminster Constituency
Berwickshire, Roxburgh and Selkirk

Further Information

Notice Documents

  • https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=AUG561571
    River Tweed Trail, Brand Positioning and Audience Development - The DT team is seeking specialist support to refine and articulate the RTT visitor proposition, develop clear visitor-focused positioning, and identify the target audiences whose motivations, values and interests most closely align with the Trail experience. The appointed consultant/agency will be expected to define the RTT's USP, drawing on its distinctive combination of landscapes, heritage, culture, communities and cross-border identity spanning Scotland and England. This should establish a compelling and differentiated position within the walking and cycling tourism market.

Open Contracting Data Standard (OCDS)

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The Open Contracting Data Standard (OCDS) is a framework designed to increase transparency and access to public procurement data in the public sector. It is widely used by governments and organisations worldwide to report on procurement processes and contracts.

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