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The Provision of Foster Care Advertising and Campaign Services

East Ayrshire Council

This public procurement record has 1 release in its history.

Award

03 Sep 2026 at 01:00

PCS Notice - Website Contract Award Notice
Summary of the contracting process

East Ayrshire Council commissioned foster care advertising and campaign services. The requirement covers a digital, geotargeted foster carer recruitment campaign, intended to help the council attract prospective foster carers through targeted advertising. This is a public-sector marketing and recruitment communications service rather than the provision of foster care itself. The work is for East Ayrshire Council and is delivered in East Ayrshire, with the council based in Kilmarnock. The service is classified as advertising campaign services (CPV 79341400), within the broader advertising services category (CPV 79341000). The requirement was arranged as one lot and forms part of the Advertising Solutions framework. It is relevant to agencies that can plan, deliver and manage targeted digital campaigns for public-service recruitment objectives.

This procurement has been awarded and the tender is complete. It used an open procedure through the Advertising Solutions framework. CAN Digital Solutions Limited was selected for the single lot, and the resulting contract is active. The contract value is £16,000. It was signed on 20 August 2026. One bid was received, submitted electronically; the available bid statistics record no bids from SMEs. The awarded requirement is the commissioning of a foster care advertising and campaign service delivering digital geotargeted foster carer recruitment campaigns. The process was covered by the Government Procurement Agreement. The contract is not recorded as including options. The award information identifies CAN Digital Solutions Limited as the appointed supplier.

For a supplier that did not win this procurement, the award demonstrates a defined demand from East Ayrshire Council for specialist digital advertising supporting foster carer recruitment. A credible competitor for a future requirement would need to combine campaign strategy, audience targeting and digital media delivery with the ability to reach potential foster carers in a specific local area. Useful capability would include geotargeting, campaign planning, creative advertising, digital channel management and performance monitoring. Experience of recruitment marketing would be directly relevant, particularly where campaigns must engage people who may not already be familiar with fostering. Suppliers should also be able to translate a public-service objective into measurable outreach and manage delivery for a local authority through an established public procurement route.

How relevant is this notice?

Notice Information

Notice Title

The Provision of Foster Care Advertising and Campaign Services

Notice Description

The Provision of Foster Care Advertising and Campaign Services

Lot Information

Lot 1

The commissioning of a foster care advertising and campaign service which aims to deliver digital geotargeted foster carer recruitment campaigns.

Notice Details

Publication & Lifecycle

Open Contracting ID
ocds-r6ebe6-0000840705
Publication Source
Public Contracts Scotland
Latest Notice
https://www.publiccontractsscotland.gov.uk/search/show/search_view.aspx?ID=SEP563686
Current Stage
Award
All Stages
Award

Procurement Classification

Notice Type
PCS Notice - Website Contract Award Notice
Procurement Type
Standard
Procurement Category
Services
Procurement Method
Open
Procurement Method Details
Open procedure
Tender Suitability
Not specified
Awardee Scale
Large

Common Procurement Vocabulary (CPV)

CPV Divisions

79 - Business services: law, marketing, consulting, recruitment, printing and security

CPV Codes

79341000 - Advertising services

79341400 - Advertising campaign services

Notice Value(s)

Tender Value
Not specified
Lots Value
Not specified
Awards Value
Not specified
Contracts Value
£16,000 Under £100K

Notice Dates

Publication Date
3 Sep 20261 weeks ago
Submission Deadline
Not specified
Future Notice Date
Not specified
Award Date
Not specified
Contract Period
Not specified - Not specified
Recurrence
Not specified

Notice Status

Tender Status
Complete
Lots Status
Complete
Awards Status
Not Specified
Contracts Status
Active

Buyer & Supplier

Contracting Authority (Buyer)

Main Buyer
East Ayrshire Council
Contact Name
Available with D3 Tenders Premium →
Contact Email
Available with D3 Tenders Premium →
Contact Phone
Available with D3 Tenders Premium →

Buyer Location

Locality
KILMARNOCK
Postcode
KA3 7BU
Postcode Area
Kilmarnock
Country
Scotland
Major Region (ITL 1)
TLM Scotland
Basic Region (ITL 2)
TLM9 Southern Scotland
Small Region (ITL 3)
TLM93 North Ayrshire and East Ayrshire
Delivery Location
TLM93 North Ayrshire and East Ayrshire
Local Authority
East Ayrshire
Electoral Ward
Kilmarnock East and Hurlford
Westminster Constituency
Kilmarnock and Loudoun

Supplier Information

Number of Suppliers
1
Supplier Name

CAN DIGITAL SOLUTIONS LIMITED

Further Information

Notice Documents

Open Contracting Data Standard (OCDS)

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